Job Summary
We are seeking a creative, proactive, and results-oriented Marketing Executive to plan, execute, and monitor marketing campaigns that increase brand awareness, generate leads, and support business growth. The ideal candidate should have strong communication skills, market research experience, and the ability to coordinate both online and offline marketing activities.
Key Responsibilities
- Plan and execute marketing campaigns across digital and traditional channels.
- Develop and implement marketing strategies to promote the company's products and services.
- Conduct market research to identify customer needs, industry trends, and competitor activities.
- Coordinate digital marketing activities, including social media, email marketing, and online advertising.
- Assist in creating marketing materials such as brochures, presentations, flyers, and promotional content.
- Organize and coordinate events, exhibitions, trade shows, and promotional activities.
- Work closely with the sales team to generate qualified leads and support revenue growth.
- Monitor campaign performance and prepare marketing reports with actionable insights.
- Manage relationships with advertising agencies, vendors, and media partners.
- Maintain and update the company website and marketing content.
- Track marketing budgets and ensure cost-effective campaign execution.
- Stay updated with the latest marketing trends, tools, and best practices.
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 1–3 years of experience in marketing, advertising, or business development.
- Basic knowledge of digital marketing, branding, and campaign management.
- Proficiency in Microsoft Office and marketing tools.
- Experience with social media platforms and content management systems is an advantage.
Required Skills
- Marketing strategy and campaign execution
- Digital marketing and social media management
- Content creation and copywriting
- Market research and competitor analysis
- Brand promotion and communication
- Event planning and coordination
- Lead generation
- Analytical and reporting skills
- Time management and organization
- Creativity and problem-solving
Key Performance Indicators (KPIs)
- Lead generation
- Campaign ROI
- Brand awareness and engagement
- Website traffic growth
- Social media engagement
- Email campaign performance (open and click-through rates)
- Marketing-qualified leads (MQLs)
- Conversion rate
- Customer acquisition cost (CAC)
- Event and campaign success metrics
Work Environment
- Full-time position.
- May require occasional travel for client meetings, exhibitions, or promotional events.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
Pay: ₹15,000.00 - ₹18,000.00 per month
Benefits:
Ability to commute/relocate:
- Guduvanchery Lake, Chennai, Tamil Nadu: Reliably commute or planning to relocate before starting work (Preferred)
Education:
- Higher Secondary(12th Pass) (Preferred)
Experience:
- Marketing: 1 year (Preferred)
- Sales: 1 year (Preferred)
License/Certification:
- 2 Wheeler Licence (Required)
Location:
- Guduvanchery Lake, Chennai, Tamil Nadu (Required)
Work Location: In person
