Hiring: Google Ads Freelancer (Healthcare Lead Generation)
Company: PhysioCare
Industry: Home Physiotherapy & Rehabilitation Services
Location: Remote (India preferred)
Engagement: Freelance / Part-Time
Duration: Initial 3-month contract (extendable based on performance)
About PhysioCare
PhysioCare provides professional home physiotherapy and rehabilitation services in Mumbai. We are looking for a results-driven Google Ads Freelancer whose primary objective is simple:
Generate qualified patient enquiries and help grow the business profitably.
This is a performance-focused role. We care about leads and patient acquisition—not vanity metrics such as impressions or clicks.
Responsibilities:
Plan, set up, and manage Google Ads campaigns.
Conduct keyword research for physiotherapy and rehabilitation services.
Structure campaigns and ad groups effectively.
Write and test compelling ad copies.
Optimize campaigns on a weekly basis.
Monitor and reduce Cost Per Lead (CPL).
Manage:
Search term reports
Negative keywords
Bidding strategies
Budget allocation
Set up and monitor conversion tracking for:
Phone calls
WhatsApp enquiries
Website enquiry forms
Provide clear monthly reports with actionable recommendations.
Requirements
Mandatory
Minimum 1–2 years of hands-on Google Ads experience.
Experience managing lead generation campaigns for local businesses.
Strong understanding of:
Google Search Ads
Keyword match types
Conversion tracking
Negative keywords
Google Analytics 4
Ability to explain campaign strategy and optimization decisions clearly.
Preferred
Experience working with healthcare, clinics, home healthcare, rehabilitation, or allied health services.
Familiarity with Google Tag Manager.
Success Metrics (KPIs)
Performance will be measured based on:
Number of qualified leads generated.
Cost Per Lead (CPL).
Conversion tracking accuracy.
Reduction in wasted ad spend.
Month-on-month improvement in campaign performance.
Salary
₹5,000 – ₹8,000 per month
Initial contract period: 3 months
Opportunity for long-term engagement based on results.
To Apply, Please Share:
Your resume or portfolio.
Number of Google Ads accounts you currently manage.
Examples of local lead generation campaigns you have handled.
Results achieved (CPL, number of leads generated).
Your expected monthly fees.
Email: [email protected]
Mandatory Application Questions
What is the average Cost Per Lead you have achieved for local service businesses?
How do you identify and reduce wasted ad spend?
Have you set up call and WhatsApp conversion tracking before?
How would you structure campaigns for a home healthcare business?
Why should PhysioCare hire you over other freelancers?
Important
We are not looking for someone focused solely on impressions, clicks, or follower growth.
We are looking for someone who can answer one question every month:
"How many qualified patient enquiries did your campaigns generate?"
If you are passionate about performance marketing and can demonstrate measurable results, we would love to hear from you.
Pay: From ₹8,000.00 per month
Benefits:
- Flexible schedule
- Paid time off
- Work from home
Work Location: In person
