Industry: Automobile
About the Role
We are looking for a creative and result-oriented Social Media Executive to manage and grow the company's social media presence across multiple platforms. The ideal candidate should have hands-on experience in content creation, social media management, campaign execution, analytics, and digital advertising.
Key Responsibilities
- Develop and execute social media content calendars aligned with marketing campaigns and product launches.
- Create engaging text, image, video, and reel content for Instagram, Facebook, LinkedIn, YouTube, and other platforms.
- Manage daily social media activities and actively engage with followers and online communities.
- Build relationships with automobile enthusiasts, influencers, and relevant online communities.
- Manage user-generated content, comments, reviews, and audience interactions.
- Plan and execute social media campaigns for vehicle launches, test-drive promotions, service offers, and other campaigns.
- Support dealership events and brand activations through live coverage and real-time social media updates.
- Track social media performance, engagement, reach, and campaign results.
- Prepare weekly/monthly performance reports and provide actionable insights.
- Monitor competitor activities and emerging trends in the automobile and social media space.
- Assist with paid campaigns across Facebook, Instagram, and Google Ads and monitor campaign ROI.
- Ensure all content follows brand guidelines and maintains a consistent brand voice and visual identity.
- Stay updated with social media trends, platform updates, and advertising policies.
Required Qualifications & Skills
- Bachelor's degree in Marketing, Mass Communication, Digital Media, Public Relations, or a related field.
- 1–3 years of hands-on experience in social media management.
- Strong knowledge of major social media platforms.
- Excellent creative writing and communication skills.
- Ability to create engaging and trend-relevant content.
- Basic understanding of social media analytics and reporting.
- Knowledge of Meta Business Suite, Hootsuite, Google Analytics, or similar tools is an advantage.
- Familiarity with paid social media advertising is preferred.
- Automobile, lifestyle, or consumer goods industry experience will be an added advantage.
- Digital Marketing/Social Media Marketing certifications are a plus.
What We’re Looking For
A creative, proactive, and digitally savvy professional who understands social media trends, enjoys creating engaging content, and can contribute to building a strong online brand presence.
Interested candidates can apply with their updated resume.
Pay: ₹20,000.00 - ₹25,000.00 per month
Work Location: In person
