About RICO
Established in 1965, RICO Appliances Pvt. Ltd. is a pioneer in the Indian home appliance industry and was among the first companies to introduce mixer grinders in India. With 200+ employees, 3,000+ retail outlets and service centres, and a growing presence across international markets, RICO offers a wide range of innovative home and kitchen appliances.
Job Summary
We are looking for a creative, data-driven and trend-savvy Social Media Manager to manage and grow RICO's social media presence across Instagram, Facebook, YouTube, LinkedIn and other relevant platforms.
The ideal candidate should have strong knowledge of social media strategy, content creation, reels, influencer marketing, community management, trends and analytics, with the ability to convert product features into engaging content.
Key Responsibilities
- Develop and execute RICO's social media strategy and monthly content calendar.
- Manage RICO's social media accounts across Instagram, Facebook, YouTube, LinkedIn and other relevant platforms.
- Plan and create engaging Reels, posts, stories, carousels, videos and other social media content.
- Work closely with the graphic design and video teams to develop high-quality creative content.
- Identify and leverage trending topics, sounds, formats, hashtags and social media trends relevant to the brand.
- Develop creative content around RICO's home and kitchen appliances, product launches, offers and campaigns.
- Write engaging captions, hooks, CTAs and social media copy.
- Monitor comments, messages and audience interactions and ensure timely community management.
- Coordinate with influencers and content creators for social media campaigns and collaborations.
- Research competitor activities and identify new content opportunities.
- Track social media performance and prepare monthly reports covering reach, engagement, followers, views, leads and other key metrics.
- Analyse campaign performance and continuously optimize content strategy.
- Coordinate with internal teams such as Marketing, E-commerce, Sales and Product to ensure consistent brand communication.
- Support paid social media campaigns by providing creative inputs and performance insights.
- Stay updated with emerging social media platforms, tools, AI content-creation tools and digital marketing trends.
Required Skills
- Strong understanding of Instagram, Facebook, YouTube and LinkedIn.
- Excellent knowledge of Reels and short-form video content.
- Strong creative thinking and storytelling skills.
- Good command of English and Hindi.
- Strong copywriting and communication skills.
- Knowledge of Meta Business Suite, Instagram Insights, YouTube Analytics and social media reporting tools.
- Basic understanding of social media advertising and paid campaigns.
- Ability to use or work with tools such as Canva, CapCut, Adobe Express or similar platforms.
- Knowledge of AI tools for content creation will be an advantage.
- Strong understanding of social media trends and audience behaviour.
Qualifications
- Bachelor's degree in Marketing, Mass Communication, Advertising, Digital Marketing or a related field.
- 3–5 years of relevant experience in social media management.
- Experience in FMCG, consumer durables, home appliances, lifestyle or e-commerce brands will be preferred.
- Candidates should have a strong portfolio of social media work, campaigns or brand pages.
Pay: Up to ₹40,000.00 per month
Benefits:
- Leave encashment
- Paid sick time
Work Location: In person
