About Grow Trees:
Grow Trees (www.grow-trees.com) is more than just a tree-planting initiative. We are a movement dedicated to restoring the green cover of our planet, one tree at a time. Grow Trees is a social enterprise founded by Mr. Pradip Shah (Founder of CRISIL and founding member of HDFC). Our initiatives are trusted by more than 1000 international enterprises such as Mercedes, HSBC, Michelin, and Pepsi. We have created over 1.8 million workdays of employment for rural/ tribal communities and have planted 22 million + trees, which will absorb 453 million kgs of CO2 per year when mature. Our commitment is to support local communities, foster biodiversity, and combat climate change.
Join us and be a part of this transformative journey toward a sustainable future.
Roles & Responsibilities: As a Social Media Manager, you will play a pivotal role in driving our company's growth across multiple dimensions – Reach, Activation, Engagement, Retention, and Revenue.
Your responsibilities will include:
● Data-Driven Strategy Implementation: Employing advanced metrics and innovative marketing strategies to accelerate growth. This involves leveraging cutting-edge technologies to make impactful decisions.
● Traffic and Customer Engagement Analysis: Regularly evaluating platform traffic and customer usage patterns to gain insights into customer engagement and optimize conversion rates.
● User Data Analysis and Collaboration: Analyzing extensive user data to identify high-converting user cohorts. Lead the performance marketing team to enhance user acquisition strategies.
● Content Creation and Growth Program Development: Specializing in crafting compelling content and developing new growth initiatives. This includes the testing and implementation of these programs to ensure effectiveness.
● Experimentation and Optimization: Conducting aggressive experimentation with copy, visuals, and messaging across different user segments. Scaling successful strategies to maximize impact.
● Sales and Brand Promotion Strategies: Implementing innovative methods and procedures to boost sales, enhance brand visibility, foster customer loyalty, and expand market reach.
● Cross-Departmental Collaboration: Working closely with other departments (Project Team, Marketing, Executive Leadership) to exchange data and feedback. This collaboration aims to present results and tailor the product to be more user-centric.
● Marketing Tactic Testing and Optimization: Testing and refining marketing tactics for business growth, including online advertising, direct mail, out-of-home campaigns, affiliate marketing, and conversion rate optimization.
● Channel Optimization: Continuously optimizing marketing channels to improve overall business performance, ensuring that every strategy contributes to the company's growth.
Requirements:
● Minimum 5+ years’ experience as a growth hacker/social media manager, preferably in both B2B and B2C setup.
● Must be able to create a vision and organization that can scale rapidly with growing volume.
● Proficiency in many social media platforms. Detailed understanding of digital marketing channels including Adwords, Facebook ads, SEO, social media, email marketing, affiliate marketing, and web analytics.
● Preferred to have a complete know-how of platforms used for mass mailing.
● Experience in identifying the target audience and devising campaigns that engage, inform and motivate.
● Proven ability to develop brand and marketing strategies.
● Outstanding analytical and problem-solving skills.
● Understanding of use of generative AI and its applications for social media outreach would be preferred.
Be the change agent who drives our mission forward, ensuring a greener and more sustainable world for future generations.
Apply now and lead the way!
Pay: ₹45,000.00 - ₹50,000.00 per month
Benefits:
Work Location: In person
