Job Responsibilities
Strategic Marketing & Market Intelligence
· Conduct market research to identify new application areas, target markets, and emerging trends (e.g., green chemicals, specialty additives).
· Analyze competitor offerings, pricing dynamics, and market gaps to establish effective go-to-market strategies.
Product Positioning & Technical Support
· Translate highly technical chemical specifications into compelling marketing collateral, case studies, and digital campaigns.
· Collaborate closely with R&D, production, and regulatory teams to ensure product messaging aligns with compliance standards (e.g., REACH, RoHS, GMP).
Lead Generation & Sales Enablement
· Develop and execute multichannel B2B campaigns targeting industries like pharmaceuticals, agriculture, textiles, or manufacturing.
· Provide the sales team with technical presentations, sample development kits, and competitor battle cards to drive conversion rates.
Customer Engagement & Brand Visibility
· Manage customer relationship initiatives, including Key Account engagement and feedback surveys.
· Represent the company at industry tradeshows, conferences, and technical symposiums to build brand authority.
Essential Qualifications
· Education: A Bachelor's or Master’s degree in Chemical Engineering, Chemistry, or Material Science is typically required. An MBA in Marketing or International Business is highly preferred.
· Experience: 3+ years of B2B marketing or sales experience specifically within the chemical, petrochemical, or specialty chemical sectors.
· Technical Acumen: Ability to understand chemical manufacturing processes, formulations, and regulatory/compliance requirements.
Pay: ₹40,000.00 - ₹70,000.00 per month
Benefits:
- Cell phone reimbursement
- Food provided
- Provident Fund
Work Location: Remote
