Job Title: Performance Marketing Executive
Location:Gurugram, Haryana (On-site)
Employment Type:Full-Time
Job Summary
We are looking for a Performance Marketing Executive to drive customer acquisition, brand awareness, and revenue growth through paid advertising and digital marketing initiatives. The ideal candidate should have hands-on experience with performance marketing while also supporting SEO, social media management, and influencer marketing activities.
Key Responsibilities
Performance Marketing:-
* Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other digital platforms.
* Monitor campaign performance and optimize for ROAS, CPA, CTR, CPC, and conversions.
* Manage campaign budgets and prepare performance reports.
* Conduct A/B testing for ad creatives, landing pages, and audience targeting.
* Track and analyze marketing performance using GA4, Google Tag Manager, and Meta Business Suite.
SEO:-
* Perform keyword research and competitor analysis.
* Optimize website pages for on-page SEO.
* Coordinate technical SEO improvements with the development team.
* Monitor keyword rankings and organic traffic using Google Search Console and SEO tools.
Social Media Marketing:-
* Plan and schedule content across Instagram, Facebook, LinkedIn, and other platforms.
* Increase engagement and grow the brand's social media presence.
* Collaborate with designers and content creators to develop engaging creatives and campaigns.
* Monitor social media insights and prepare monthly performance reports.
Influencer Marketing:-
* Identify and collaborate with relevant influencers and content creators.
* Manage influencer outreach, negotiations, campaign execution, and reporting.
* Coordinate product seeding, campaign briefs, and content approvals.
* Measure influencer campaign performance based on engagement, reach, traffic, and conversions.
Required Skills:-
* 2–4 years of experience in Digital or Performance Marketing.
* Hands-on experience with Google Ads and Meta Ads.
* Good understanding of SEO fundamentals and keyword optimization.
* Experience managing social media platforms and campaigns.
* Familiarity with influencer marketing and creator collaborations.
* Proficiency in Google Analytics (GA4), Google Tag Manager, and Google Search Console.
* Strong analytical and problem-solving skills.
* Excellent communication and project management abilities.
Preferred Qualifications:-
* Bachelor's degree in Marketing, Business, or a related field.
* Experience in eCommerce or D2C brands is preferred.
* Certifications in Google Ads, Meta Blueprint, or Google Analytics are an added advantage.
Key Performance Indicators (KPIs):-
* Return on Ad Spend (ROAS)
* Cost per Acquisition (CPA)
* Website Traffic & Conversion Rate
* Organic Keyword Rankings
* Social Media Growth & Engagement
* Influencer Campaign ROI
* Lead & Customer Acquisition
* Revenue Generated from Digital Channels
What We Offer:-
* Competitive salary and performance incentives
* Career growth opportunities
* Hands-on experience across multiple digital marketing channels
* Collaborative and fast-paced work environment
* Learning and certification support
Pay: ₹50,000.00 - ₹65,000.00 per month
Benefits:
- Cell phone reimbursement
- Health insurance
- Leave encashment
- Life insurance
- Provident Fund
Work Location: In person
