Product Marketing Video Specialist – SaaS & AI
Experience: 2 to 6 Years
Location: Remote / India
Mode of Engagement: Consultant / Freelance / Contract
No. of Positions: 2
Educational Qualification: Any Graduate / Diploma in Media, Animation, Multimedia, Film Editing, Visual Communication, Design, Marketing, or a related discipline.
Industry: AI / SaaS / Software Products / Enterprise Technology / Product Marketing / Digital Media
Notice Period: Immediate Preferred
What We Are Looking For
- 2–6 years of hands-on experience creating SaaS product demo videos, software walkthroughs, AI product showcases, and explainer videos.
- Proven experience transforming software products, web applications, AI platforms, dashboards, and digital workflows into engaging product marketing videos.
- Strong expertise in screen recording, UI animations, motion graphics, product storytelling, feature demonstrations, onboarding videos, launch videos, and customer education content.
- Experience creating high-quality product marketing content for B2B SaaS companies, AI startups, enterprise software products, or technology platforms.
- Proficiency in video editing and AI-powered creative tools such as Adobe Premiere Pro, After Effects, DaVinci Resolve, CapCut, Canva, Runway, Descript, Synthesia, HeyGen, Pika, Kling AI, Veo, or similar AI video platforms.
- Strong understanding of branding, visual communication, transitions, subtitles, voice synchronization, sound design, and platform-specific video optimization.
- Ability to convert Figma designs, product prototypes, screen recordings, UI flows, presentations, feature documents, and product concepts into professional marketing videos.
- Experience creating videos for websites, LinkedIn, YouTube, Instagram, product launches, customer onboarding, sales enablement, product documentation, and digital marketing campaigns.
- Strong creativity, communication skills, attention to detail, project ownership, and ability to deliver high-quality content within aggressive timelines.
- Experience leveraging AI tools such as ChatGPT, Gemini, Claude, Perplexity, NotebookLM, Runway, Synthesia, HeyGen, Descript, and other AI-powered creative platforms to improve scripting, voiceovers, editing, research, and production efficiency.
- Candidates must have a strong portfolio showcasing SaaS product demos, software walkthroughs, AI product videos, or technology explainer videos.
Responsibilities
- Create engaging SaaS product demo videos, AI platform walkthroughs, feature showcase videos, onboarding tutorials, explainer videos, and product launch videos for AIMLEAP's products and services.
- Transform product features, software workflows, UI screens, dashboards, automation processes, and screen recordings into compelling visual stories.
- Develop product marketing videos that clearly communicate product value propositions, business use cases, workflows, and customer benefits.
- Add motion graphics, animations, transitions, callouts, subtitles, branding overlays, voice synchronization, sound effects, and cinematic enhancements to improve user engagement.
- Utilize AI-powered video creation tools to accelerate scripting, editing, captioning, voiceovers, translations, visual effects, and production workflows.
- Collaborate closely with Product, Engineering, Marketing, Sales, HR, and Leadership teams to understand product functionality and create impactful marketing assets.
- Optimize videos for multiple platforms including company websites, LinkedIn, YouTube, Instagram, product documentation, presentations, webinars, and marketing campaigns.
- Maintain consistent branding, visual identity, storytelling standards, and modern editing practices across all product marketing deliverables.
- Manage the complete video production lifecycle from concept planning, scripting, recording, editing, revisions, and final delivery.
- Continuously explore emerging AI video technologies, creative automation tools, and modern storytelling techniques to improve content quality and production efficiency.
Qualifications
- Bachelor's Degree, Diploma, or equivalent qualification in Media, Multimedia, Animation, Film Editing, Visual Communication, Design, Marketing, or a related discipline.
- 2+ years of experience creating SaaS product demo videos, software walkthroughs, AI product showcases, technology marketing videos, or enterprise software explainers.
- Strong portfolio demonstrating product marketing videos, UI walkthroughs, software demonstrations, motion graphics, explainer videos, and branding content.
- Hands-on experience using AI-assisted video creation workflows and modern creative tools.
- Strong understanding of SaaS products, AI platforms, software user journeys, product marketing, customer education, and digital storytelling.
- Ability to independently manage the complete video production and editing lifecycle with minimal supervision.
- Prior experience working with AI companies, SaaS startups, software product organizations, enterprise technology firms, product marketing agencies, or digital branding companies will be highly preferred.
- Experience with Figma, screen recording tools, UI animations, product documentation, and digital marketing will be an added advantage.
- Relevant certifications in Adobe Creative Suite, Motion Graphics, Video Production, AI Video Tools, Digital Marketing, or Product Marketing will be an added advantage.
Pay: ₹20,000.00 - ₹40,000.00 per month
Benefits:
Application Question(s):
- Current CTC ( monthly )
- How many years of experience do you have creating SaaS product demo videos, software walkthroughs, or AI product showcase videos?
- How many years of experience do you have using Adobe Premiere Pro, After Effects, CapCut, DaVinci Resolve, or similar video editing tools?
- How many years of experience do you have using AI-powered video creation tools such as Runway, Synthesia, HeyGen, Descript, Veo, Pika, Kling AI, or similar platforms?
- How many years of experience do you have creating product marketing videos for SaaS, AI, enterprise software, or technology companies?
- Are you interested in a freelance, project-based engagement where compensation is paid per project deliverable?
Work Location: Remote
