We are looking for a Performance Marketing Manager with 2–5 years of hands-on experience managing and scaling paid digital campaigns.
The ideal candidate should have practical experience working with D2C brands, preferably fashion/e-commerce brands, as well as lead-generation campaigns for service-based businesses.
This is a hands-on role. The candidate should be comfortable owning campaigns from strategy and setup through execution, tracking, optimization, scaling, and reporting.
The candidate should also have experience generating qualified leads for service-based businesses.
- Plan, execute, optimize, and scale campaigns across Google Ads, Meta Ads, LinkedIn Ads & YouTube.
- Manage performance marketing budgets with focus on ROAS, ROI, CAC, CPA, CPL, CPC, CTR and conversions.
- Handle D2C/fashion campaigns focused on online sales, customer acquisition, remarketing and revenue growth.
- Manage service-based lead generation campaigns with focus on lead quality, qualified CPL and lead-to-sale conversion.
- Conduct A/B testing of creatives, ad copies, audiences, offers and landing pages.
- Track campaigns using GA4, Google Tag Manager, Meta Pixel/CAPI and dashboards.
- Optimize landing pages and conversion funnels to improve campaign efficiency.
- Use AI tools and automation for campaign optimization, creative/ad-copy generation, forecasting and analysis.
- Understand AEO, AI search and conversational/generative search trends.
- Manage first-party data, attribution, remarketing and audience segmentation.
- Prepare weekly/monthly performance reports with actionable insights.
- 2–5 years of hands-on performance marketing experience.
- Strong expertise in Google Ads, Meta Ads Manager, GA4 and GTM.
- Experience with D2C/e-commerce brands, preferably fashion/apparel/lifestyle.
- Experience generating qualified leads for service-based businesses.
- Strong understanding of ROAS, CAC, CPL, CPA, LTV, attribution and conversion tracking.
- Experience managing and scaling paid advertising budgets.
- Knowledge of AI-powered marketing tools, automation and AEO.
- Strong Excel/Google Sheets, analytical, reporting and communication skills.
Pay: ₹500,000.00 - ₹900,000.00 per year
Application Question(s):
- Do you have hands-on performance marketing experience in D2C/fashion e-commerce campaigns and lead-generation campaigns for service-based businesses
Work Location: In person
