Job Description
Anand Niketan Group of Schools is a premier educational institution in Ahmedabad. To support the launch of our brand-new campus based on the progressive Alpha Model, we are seeking a creative, high-energy Social Media & Marketing Executive to build our digital presence, drive community branding, and manage local admission marketing campaigns.
The ideal candidate will be a storyteller who can capture the daily "activity, Joy, and Skill" of our school and translate it into engaging content that connects with parents.
Key Responsibilities:
- Digital Branding & Content Creation: Plan, shoot, and design engaging daily content (reels, posts, stories, videos) for Instagram, Facebook, and LinkedIn highlighting the schools infrastructure and vision.
- Lead Generation Campaigns: Execute hyper-local online advertising campaigns (Meta Ads, Google Ads) to drive parent inquiries and visits to the admission office.
- Campus Event Coverage: Provide active media coverage for campus events, workshops, orientations, and parent-teacher interactions.
- Community Engagement: Monitor and respond to inquiries, comments, and reviews across all digital channels and Google My Business listings to maintain a stellar online reputation.
- Offline Marketing Coordination: Assist school leadership in organizing local community outreach events, flyers distribution, and campus launch activities.
Role: Marketing and Communication - Other
Industry Type: Education / Training
Department: Marketing & Communication
Employment Type: Full Time, Permanent
Role Category: Marketing and Communication - Other Education
UG: B.A - Bachelor of Arts in Marketing, B.B.A. / B.M.S. in Marketing, Bachelor of Journalism and Mass Communication in Media Strategy, B.Com in Digital marketing and Data Mining
PG: PG Diploma in Marketing Management, MBA/PGDM in Advertising/Mass Communication
Pay: ₹350,000.00 - ₹425,000.00 per year
Work Location: In person
