The Marketing Head will be responsible for developing and executing marketing strategies to increase brand awareness, customer acquisition, and revenue growth. The role involves leading marketing campaigns, managing digital and offline marketing activities, analyzing market trends, and coordinating with sales and business teams to achieve organizational goals.
Key Responsibilities Strategic Planning
- Develop and implement comprehensive marketing strategies.
- Create annual and monthly marketing plans aligned with business objectives.
- Identify new market opportunities and growth areas.
Brand Management
- Strengthen and maintain the company's brand image.
- Ensure consistency in branding across all channels.
- Manage promotional campaigns and brand visibility activities.
Digital Marketing
- Oversee SEO, SEM, social media marketing, email marketing, and content marketing.
- Monitor website traffic and digital campaign performance.
- Optimize digital campaigns for maximum ROI.
Lead Generation & Sales Support
- Generate quality leads through online and offline marketing channels.
- Coordinate with sales teams to improve conversion rates.
- Develop customer acquisition and retention strategies.
Market Research & Analysis
- Analyze market trends, customer behavior, and competitor activities.
- Prepare marketing performance reports and recommendations.
- Track KPIs and marketing effectiveness.
Team Management
- Lead, mentor, and manage the marketing team.
- Assign targets and monitor team performance.
- Conduct training and development activities.
Budget Management
- Prepare and manage the marketing budget.
- Ensure cost-effective utilization of marketing resources.
- Monitor campaign expenses and ROI.
Required Qualifications
- Bachelor's Degree in Marketing, Business Administration, or related field.
- MBA (Marketing) preferred.
- 3+ years of experience in marketing, with at least 1 years in a leadership role.
Required Skills
- Marketing Strategy Development
- Digital Marketing & Social Media Management
- Brand Management
- Lead Generation
- Market Research & Analytics
- Team Leadership
- Budget Management
- Communication & Presentation Skills
- CRM and Marketing Automation Tools
Key Performance Indicators (KPIs)
- Lead Generation Targets
- Customer Acquisition Cost (CAC)
- Return on Marketing Investment (ROMI)
- Brand Awareness Growth
- Website Traffic & Conversion Rate
- Revenue Contribution from Marketing Activities
- Customer Retention Rate
Pay: ₹30,000.00 - ₹80,000.00 per month
Work Location: In person
