We are looking for a results-driven Meta & Google Ads Expert to plan, manage, and optimize paid advertising campaigns across Facebook, Instagram, and Google platforms. The ideal candidate should have strong analytical skills, hands-on campaign management experience, and the ability to generate quality leads while maximizing ROI.
Key Responsibilities
- Create, manage, and optimize Meta (Facebook & Instagram) ad campaigns.
- Plan and execute Google Ads campaigns (Search, Display, Performance Max, and YouTube).
- Conduct keyword research, audience targeting, and competitor analysis.
- Set up conversion tracking using Google Tag Manager, Google Analytics (GA4), and Meta Pixel.
- Monitor campaign performance and optimize for better CTR, CPC, CPA, and ROAS.
- Perform A/B testing on ad creatives, copy, and landing pages.
- Prepare weekly and monthly performance reports with actionable insights.
- Manage advertising budgets efficiently to achieve business goals.
- Stay updated with the latest digital marketing trends and platform updates.
- Coordinate with the design and content teams for high-performing creatives.
Pay: ₹15,000.00 - ₹20,000.00 per month
Benefits:
- Flexible schedule
- Paid sick time
Work Location: In person
