Job Description (JD) – Team Lead (Sales) – Calicut Branch
Company: Catalyst EdTech
Location: Calicut, Kerala
Department: Sales & Business Development
Reports To: Branch Head / Sales Manager
Position Summary
The Team Lead is responsible for leading and managing the Business Development Associates (BDAs) at the Calicut branch to achieve monthly admission and revenue targets. The role involves coaching the team, monitoring daily performance, ensuring process compliance, and driving consistent business growth while maintaining high customer satisfaction.
Key ResponsibilitiesTeam Management
- Lead, mentor, and motivate the BDA team to achieve individual and team sales targets.
- Conduct daily morning briefings and end-of-day performance reviews.
- Monitor attendance, discipline, and productivity of team members.
- Provide continuous coaching on sales techniques, objection handling, and student counseling.
- Identify training needs and coordinate skill development sessions.
Sales & Business Development
- Achieve monthly admission and revenue targets assigned to the branch.
- Ensure daily follow-up of leads through calls, WhatsApp, and other communication channels.
- Monitor lead conversion rates and improve sales performance.
- Support the team in handling high-value prospects and difficult cases.
- Ensure timely closure of admissions.
Performance Monitoring
- Track daily KPIs such as:
- Calls made
- Follow-ups completed
- Student counseling sessions
- Video counseling sessions
- Walk-ins
- Admissions
- Revenue generated
- Prepare and submit daily, weekly, and monthly performance reports.
- Conduct one-on-one performance reviews with team members.
Operational Responsibilities
- Ensure accurate CRM updates and proper documentation.
- Coordinate with Operations, Academic, and Marketing teams for smooth admission processing.
- Resolve student queries and escalations promptly.
- Maintain data accuracy and compliance with company policies.
Business Development
- Build relationships with colleges, schools, and corporate partners.
- Participate in seminars, workshops, and promotional activities.
- Identify local business opportunities to increase student enrollments.
Key Performance Indicators (KPIs)
- Achievement of monthly admission targets.
- Revenue generation.
- Team productivity and conversion rate.
- Lead response and follow-up efficiency.
- Student satisfaction.
- Team retention and employee development.
- CRM compliance and reporting accuracy.
Required Qualifications
- Bachelor's degree in Business, Marketing, Management, or a related field.
- 2–5 years of experience in EdTech, Education, or Sales.
- Minimum 1–2 years of experience leading a sales team.
Required Skills
- Strong leadership and people management skills.
- Excellent communication and presentation skills.
- Sales negotiation and closing abilities.
- Analytical and reporting skills.
- CRM and Microsoft Excel proficiency.
- Problem-solving and decision-making skills.
- Ability to work under pressure and achieve targets.
Preferred Experience
- Experience in EdTech or educational admissions.
- Proven record of consistently achieving sales targets.
- Experience managing a team of Business Development Associates.
Working Conditions
- Full-time, office-based role.
- Six-day work week.
- Willingness to travel locally for business development activities when required.
Compensation & Benefits
- Competitive salary with performance-based incentives.
- Leadership development opportunities.
- Career progression within Catalyst EdTech.
- Employee training and skill enhancement programs.
Success Profile
A successful Team Lead at Catalyst EdTech consistently delivers branch sales targets, develops a high-performing sales team, ensures excellent student counseling standards, maintains operational discipline, and contributes to the overall growth and success of the Calicut branch.
Work Location: In person
