Job Title
Marketing Executive (Experienced)
Location
Malaparamba , Calicut
Employment Type
Full-Time
Experience Required
Minimum 2–5 Years of Experience in Healthcare/Hospital Marketing
About Us
We are a leading ENT (Ear, Nose & Throat) Hospital committed to providing advanced medical care, exceptional patient experiences, and specialized treatment services. We are seeking a dynamic and results-driven Marketing Executive to strengthen our brand presence, increase patient engagement, and support the hospital's growth initiatives.
Job Responsibilities
- Develop and implement marketing strategies to increase patient awareness and hospital outreach.
- Build and maintain strong relationships with doctors, clinics, healthcare professionals, corporate organizations, educational institutions, and community groups.
- Conduct field marketing activities and regular visits to referral doctors and healthcare partners.
- Plan and coordinate health camps, awareness programs, medical seminars, and promotional events.
- Promote the hospital's ENT services, specialty clinics, diagnostic facilities, and treatment programs.
- Generate patient referrals and identify new business opportunities.
- Manage digital marketing activities in coordination with the marketing team, including social media promotions, online campaigns, and reputation management.
- Track marketing performance, patient acquisition data, and campaign effectiveness.
- Prepare marketing reports and provide regular updates to management.
- Support branding initiatives and ensure consistent communication of the hospital's services and values.
- Coordinate with internal departments to ensure smooth execution of marketing campaigns and events.
RequirementsEssential Qualifications
- Bachelor's Degree in Marketing, Business Administration, Healthcare Management, or a related field.
- Minimum 2–5 years of proven experience in hospital, healthcare, pharmaceutical, diagnostic center, or medical marketing.
- Excellent communication, presentation, and interpersonal skills.
- Strong networking and relationship-building abilities.
- Ability to work independently and achieve marketing targets.
- Good knowledge of digital marketing and social media platforms.
- Proficiency in MS Office and reporting tools.
Preferred Qualifications
- Prior experience in hospital marketing is highly preferred.
- Existing network with doctors, clinics, and healthcare professionals will be an added advantage.
- Experience organizing health camps, corporate tie-ups, and community outreach programs.
Key Skills
- Healthcare Marketing
- Hospital Business Development
- Doctor Relationship Management
- Patient Acquisition
- Corporate Tie-Ups
- Digital Marketing
- Event Management
- Field Marketing
- Communication & Negotiation
- Lead Generation
Pay: ₹10,000.00 - ₹20,000.00 per month
Work Location: In person
