The Short Version
Who we’re looking for: We’re looking for a Video Editor who cares deeply about storytelling, not just cutting clips. Someone who can turn raw footage into content that people actually want to watch, share, and engage with - across platforms like Instagram, YouTube, and beyond.
If you’re someone who instinctively notices pacing, hooks, transitions, and what makes content “scroll-stopping,” you’ll likely do well here.
What the role is about: You’ll work closely with the marketing and creative teams to bring ideas to life through video. This includes editing content across formats - performance ads, social media, YouTube, and website assets — while constantly experimenting with styles, trends, and storytelling approaches.
Why you should apply:
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You’ll work on content that reaches and impacts thousands of learners
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You’ll have high ownership early on - not just execution, but ideas
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You’ll get to experiment, test, and learn fast in a performance-driven environment
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You’ll build a portfolio that actually demonstrates impact, not just aesthetics
About us: Kraftshala is India’s largest higher-education institution in terms of marketing placements, with a 94% placement rate, and we are gunning to become the world’s largest career launchpad, across domains.
We’re backed by a number of eminent investors including ex-unicorn startup founders and CXOs of global giants like RedBus, NoBroker, Nestlé, and Performics.
Detailed Version
As a Video Editor, you will play a key role in shaping how Kraftshala shows up visually across platforms. This role goes beyond editing - it’s about understanding audience psychology, platform dynamics, and storytelling to create content that drives engagement and business outcomes.
Responsibilities & Metrics:
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Edit high-quality video content across formats (ads, social, YouTube, website). Metrics to measure: Volume of content shipped per week, adherence to timelines, internal quality ratings
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Enhance storytelling through pacing, transitions, sound design, and visual elements. Metrics to measure: Engagement rates (watch time, retention, CTR), qualitative feedback from team
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Collaborate with marketing and creative teams to execute campaign ideas. Metrics to measure: Turnaround time, number of iterations required, campaign performance
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Adapt content for platform-specific formats and best practices. Metrics to measure: Platform-wise performance benchmarks (Reels vs YouTube vs ads)
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Stay updated with trends and incorporate them into content experiments. Metrics to measure: Number of trend-based experiments, success rate of new formats
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Manage multiple projects simultaneously without compromising quality. Metrics to measure: On-time delivery rate, error rates, revision cycles
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Contribute to ideation and brainstorming for new content formats. Metrics to measure: Number of ideas contributed, ideas taken to execution
Monthly Outcomes
Month 1:
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Understand Kraftshala’s brand, audience, and content style
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Start editing simpler assets with guidance
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Deliver consistently on timelines with acceptable quality
Month 2:
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Independently handle end-to-end editing for multiple assets
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Show improvement in storytelling and platform adaptation
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Start contributing to ideation discussions
Month 3+:
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Own editing for key campaigns or content buckets
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Contribute proactively to improving content performance
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Reduce dependency on feedback cycles and increase first-cut quality
Top Grading
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Ownership & Accountability: An A-Player takes full responsibility for output quality and timelines without follow-ups, whereas a B-Player waits for instructions and reminders.
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Creative Thinking: An A-Player actively brings new ideas, formats, and improvements, whereas a B-Player sticks to execution without adding value.
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Attention to Detail: An A-Player obsesses over small details like pacing, audio balance, and transitions, whereas a B-Player overlooks inconsistencies.
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Learning Agility: An A-Player actively tracks trends and upgrades their editing style, whereas a B-Player relies on outdated approaches.
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Problem Solving: An A-Player finds creative solutions when footage or briefs are imperfect, whereas a B-Player gets blocked easily.
Must Haves
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1–3 years of experience in video editing (We are not too fussed about the number of years. Experience is simply a proxy for capability, which is what we really care for)
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Strong proficiency in Premiere Pro, After Effects, Photoshop, and AI editing tools
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Good understanding of color grading, sound design, and visual storytelling
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Familiarity with social media platforms and content formats
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Strong aesthetic sense and attention to detail
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Ability to work independently and manage multiple projects
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Someone who genuinely enjoys creating content and stays updated with trends
Selection Process:
As a small team, it’s imperative that we get to know each other before taking the leap. Each conversation with us will last about 30-60 minutes. The process will occur over a mix of online and in-person calls.
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Setting Expectations: This will be a call with our HR team to understand your profile briefly and share the details of the selection process.
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Video Assignment: This is a specific assessment designed to evaluate your fit for this role
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Assignment Review Conversation: This will be a detailed assignment review conversation to go over your submission for the video exercise.
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Skill Assessment Interview: This will be a conversation with our Head of Marketing wherein you can expect to be evaluated on the skills needed for the job (mentioned above).
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Culture fit conversation: A conversation with our Marketing Head to ensure that there is a fit with the Kraftshala Kode.
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Extending an offer: If all goes well, we will extend an offer that will mention the relevant details.
Location:
Delhi
Know more about Kraftshala’s philosophy, culture and investors here.
