Department: Business Development / Marketing
Industry: Healthcare / Hospital
Experience: 2–5 Years
Qualification: Any Degree / MBA – Marketing or Digital Marketing preferred
Key Responsibilities:
- Execute digital marketing activities to improve hospital visibility, patient enquiries and conversions.
- Manage day-to-day activities on social media platforms, Google Business Profile and website.
- Assist in planning and executing Google Ads, Meta Ads and other digital campaigns.
- Generate, track and follow up on online leads and patient enquiries.
- Coordinate with internal departments to ensure timely response and conversion of leads.
- Support business development activities, including corporate visits, referral networking and promotional activities.
- Identify potential corporate tie-ups, referral sources and business opportunities.
- Coordinate with creative/content teams for social media posts, campaigns, videos and promotional materials.
- Monitor digital campaign performance, lead generation and conversion metrics.
- Conduct basic market and competitor analysis and identify opportunities for improving patient acquisition.
- Maintain daily/weekly MIS reports on enquiries, leads, follow-ups and conversions.
- Participate in hospital health camps, awareness programs and marketing events as required.
Skills Required:
- Digital Marketing & Lead Generation
- Social Media Management
- Google Ads / Meta Ads
- Basic SEO & Google Analytics
- Business Development
- Lead Follow-up & Conversion
- Good Communication Skills
- MS Office / Excel
- Customer Relationship Management
Pay: ₹25,000.00 - ₹50,000.00 per month
Benefits:
- Leave encashment
- Provident Fund
Work Location: In person
