We are looking for a creative and results-driven Social Media Manager to manage our brand presence across multiple social media platforms. The ideal candidate should be passionate about content creation, audience engagement, digital trends, and brand growth. The candidate will be responsible for planning, creating, and executing social media strategies that increase brand awareness, engagement, and lead generation.
Key Responsibilities:
- Develop and execute social media strategies aligned with business goals.
- Manage and grow company profiles on Instagram, Facebook, LinkedIn, YouTube, X (Twitter), Pinterest, and other relevant platforms.
- Create engaging content including posts, reels, stories, carousels, and videos.
- Plan and maintain monthly content calendars.
- Coordinate with graphic designers, video editors, and content writers.
- Monitor social media trends, competitor activities, and industry updates.
- Respond to comments, messages, and community interactions professionally.
- Track performance metrics and prepare weekly/monthly reports.
- Collaborate with the marketing team to support campaigns and product launches.
- Assist in influencer marketing and brand partnership activities.
- Manage social media advertising campaigns when required.
Required Skills:
- Strong understanding of social media platforms and algorithms.
- Experience with Meta Business Suite, LinkedIn, YouTube Studio, and scheduling tools.
- Basic knowledge of Canva, Photoshop, or other design tools.
- Understanding of content marketing and digital branding.
- Excellent communication and copywriting skills.
- Knowledge of social media analytics and reporting.
- Ability to work independently and meet deadlines.
Preferred Qualifications:
- Bachelor's degree in Marketing, Mass Communication, Business, or a related field.
- Experience in managing multiple brands or client accounts.
- Knowledge of Meta Ads, Google Ads, and influencer marketing is a plus.
Key Performance Indicators (KPIs):
- Follower Growth
- Engagement Rate
- Reach & Impressions
- Lead Generation
- Content Consistency
- Community Growth
- Brand Awareness
- Campaign Performance
Pay: ₹11,394.24 - ₹43,106.01 per month
Work Location: In person
