Job Title: Senior Paid Ads Specialist
Department: Digital Marketing
Location: Amritsar, Punjab (Onsite)
Employment Type: Full-Time
Experience: 3–5+ Years
Job Summary
EdibleWebTech LLP is looking for an experienced Senior Paid Ads Specialist to lead and optimize high-performing paid advertising campaigns across multiple digital platforms. The ideal candidate should have hands-on expertise in Meta Ads, Google Ads, TikTok Ads, and other paid media platforms, with a strong understanding of performance marketing, audience targeting, conversion optimization, and ROI-driven campaign management.
Key Responsibilities
- Plan, launch, and manage paid advertising campaigns across Meta (Facebook & Instagram), Google Ads, TikTok Ads, LinkedIn Ads, and other advertising platforms.
- Develop campaign strategies focused on lead generation, sales, and brand awareness.
- Conduct audience research, competitor analysis, and keyword research.
- Optimize campaigns to improve CTR, CPC, CPA, ROAS, and overall campaign performance.
- Perform A/B testing on ad creatives, landing pages, and audience segments.
- Monitor campaign budgets and ensure maximum return on ad spend.
- Analyze campaign data using Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, Google Ads Conversion Tracking, and Looker Studio.
- Generate weekly and monthly performance reports with actionable insights.
- Collaborate with the creative and content teams to develop high-converting ad creatives.
- Stay updated with platform algorithm changes, advertising policies, and industry trends.
- Troubleshoot account issues, tracking discrepancies, and campaign performance challenges.
- Mentor junior media buyers and support the team's growth.
Required Skills
- Strong expertise in Google Ads, Meta Ads Manager, TikTok Ads Manager, and LinkedIn Ads.
- Experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, and Conversion API (CAPI).
- Knowledge of conversion tracking, attribution models, and remarketing strategies.
- Excellent analytical and data interpretation skills.
- Strong understanding of performance marketing metrics (CTR, CPC, CPA, CPM, ROAS, ROI).
- Experience with landing page optimization and funnel analysis.
- Excellent communication and problem-solving skills.
- Ability to manage multiple client accounts and advertising budgets simultaneously.
Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- 3–5+ years of hands-on experience in paid advertising and performance marketing.
- Google Ads and Meta Blueprint certifications are preferred.
Pay: From ₹30,000.00 per month
Work Location: In person
