About Us
We are currently a 40-bedded, multi-speciality hospital (with an expansion planned to 80 bed already underway) in Saharanpur, committed to providing high-quality, ethical, and patient-centric medical care. Our vision is to bring advanced healthcare, modern technology, and highly skilled doctors together under one roof—making superior treatment accessible to every patient who walks in.
Our Specialities
- General Medicine & Critical Care
- General & Laparoscopic Surgery
- Orthopaedics & Joint Replacement
- Paediatrics & Neonatology
- Anaesthesia & Pain Medicine
- Diagnostic Services (X-Ray, Pathology, ECG)
Key Strengths
- 24×7 Emergency & ICU Services with trained critical care team
- Experienced consultants across major specialties
- Modern infrastructure with advanced diagnostic and monitoring systems
- Ethical, transparent, outcome-based care
- Dedicated nursing, PRO, and patient-experience teams
Our Vision
To become the most trusted, respected, and preferred healthcare institution in Saharanpur, known for ethical clinical practices, transparency, patient outcomes, and consistent service excellence.
Our Mission
• Deliver evidence-based, compassionate care
- Invest continuously in clinical excellence & technology
- Build a strong doctor network and referral ecosystem
- Provide safe, respectful and comfortable care for every patient
- Strengthen community health through camps, education, and awareness
Our Growth Focus (2026–2027)
- Expansion of OPD & IPD patient numbers
- Improved ICU utilization and critical care outcomes
- Increase the Pathology Business
- Find Doctors to fill the OPD rooms
- Structured digital presence and brand visibility
- Stronger community, rural, and corporate outreach
- Referral networking with RMPs, GPs, and specialists
- Meet with PROs and track their process and also the progress of working.
- Process improvement and patient-experience enhancement
Role of the Marketing Manager
The Marketing Manager will play a pivotal role in:
- Strengthening hospital visibility across the region
- Driving OPD/IPD growth with measurable results
- Building and maintaining referral doctor relationships
- Leading digital marketing and community engagement
- Representing the hospital’s values, ethics, and service quality in every interaction
Scope of Services-
Brand Positioning & Strategy
- Develop and implement the hospital’s overall marketing strategy.
- Strengthen brand image across all branches and specialties.
- Ensure consistent messaging across digital and offline platforms.
Patient Acquisition & Growth
- Plan and execute strategies to increase OPD, IPD, ICU utilization, and procedure volumes.
- Identify high-growth specialties and design targeted marketing plans.
- Track conversion rates from enquiry → consultation → admission.
Doctor Networking & Referral Development
- Build and maintain strong relationships with RMPs, GPs, specialists, and visiting consultants.
- Conduct regular field visits with the PRO team for referral engagement.
- Organize CME programs, doctor meets, and educational sessions.
Digital Marketing & Online Presence
• Oversee social media campaigns, website updates, SEO, and digital ads.
- Manage online reputation—reviews, testimonials, patient stories.
- Ensure consistent content creation (videos, reels, posts, blogs)
Community & Corporate Outreach
- Plan health camps, awareness drives, and corporate tie-ups.
- Create medical check-up packages and promote them in industries, schools, and government offices.
- Maintain databases of corporate contacts and camp performance.
Market Research & Competition Analysis
- Monitor competitor hospitals’ pricing, packages, promotions, and specialties.
- Identify new service opportunities and patient needs.
- Conduct monthly analysis reports for leadership.
Marketing Operations & Budgeting
• Create annual and monthly marketing budgets.
- Ensure cost-effective utilization of marketing funds.
- Track ROI for every campaign, event, or advertisement.
Collaterals & Communication
- Design and update brochures, pamphlets, signage, standees, and billboards.
- Coordinate with graphic designers, agencies, and printers.
- Ensure all communication is medically accurate and brand-aligned.
Internal Marketing
- Conduct induction sessions for new staff and doctors on brand values.
- Share monthly achievement reports and motivate clinical + non-clinical teams.
- Support departments with promotional material and awareness activities.
Reporting & Performance Tracking
• Weekly and monthly reports on:
- Maintain CRM dashboards and data accuracy.
Coordination With Management
• Work closely with the CEO / Director / Operations team.
- Present new ideas for hospital expansion and service line growth.
- Implement leadership decisions and ensure ground-level execution.
Pay: ₹100,000.00 - ₹120,000.00 per month
Application Question(s):
- HAVE YOU WORKED IN THE MARKETING DEPARTMENT OF THE HOSPITAL INDUSTRY?
Work Location: In person
