We are looking for a results-driven Google Ads Specialist for an initial 3-month contract engagement. If performance targets are met, the contract will be extended or converted to a longer-term role. This is a great opportunity for someone who is confident in their skills and wants to prove their value with clear, measurable outcomes.
Contract Terms
- Duration: 3 months (initial)
- Extension: Based on performance — contract will be renewed or converted if KPIs are consistently met
- Type: Contract
- Compensation: ₹35,000 – ₹60,000 per month
What "Performance" Means Here
To be transparent, extension will be based on:
- Hitting agreed CPA or ROAS targets within the first 60 days
- Campaigns showing consistent month-on-month improvement
- Clean reporting with actionable insights delivered on time
- No major budget wastage or tracking gaps
Key Responsibilities
Campaign Management
- Plan, build, and manage Google Ads campaigns — Search, Display, Shopping, Performance Max, and YouTube
- Set up proper campaign structures with clear naming conventions and logical ad group organization
- Handle keyword research, match type selection, and negative keyword management
Performance Optimization
- Monitor and optimize for CPA, ROAS, CTR, Quality Score, and Conversion Rate
- Manage bidding strategies based on live conversion data
- Regularly A/B test ad copies, headlines, and landing page messaging
Tracking & Reporting
- Set up and verify conversion tracking via Google Tag Manager and GA4
- Use UTM parameters consistently across all campaigns
- Deliver weekly performance updates and a full monthly report with insights
Audience & Retargeting
- Build remarketing audiences based on funnel stage
- Create Customer Match and similar audience lists
- Exclude irrelevant traffic to avoid budget waste
Budget Management
- Manage monthly ad budgets with proper pacing
- Allocate spend based on performance data
- Scale winning campaigns without disrupting algorithm learning
Required Skills & Experience
- 4–5 years of hands-on Google Ads experience with direct account ownership
- Proven track record managing budgets of ₹1L+ per month
- Strong command of Google Ads Editor, GA4, GTM, and Looker Studio
- Deep understanding of Quality Score, Ad Rank, and bidding strategies
- Google Ads Certification preferred
Pay: ₹35,000.00 - ₹60,000.00 per month
Benefits:
Education:
Experience:
- Google Ads: 3 years (Required)
Work Location: In person
