Role: Marketing Executive
Business Unit: FS Academy (An Initiative of Fleet Studio)
Location: Chennai
About the Role
You will own the digital inbound pipeline for FS Academy. Every qualified lead, every cohort enrollment, every webinar signup traces back to you. This is a full-funnel role, from the first click to a learner confirming their seat.
What You Will Do
Lead Generation Build and run the inbound pipeline across LinkedIn, Instagram, email, and community channels. You will plan and execute campaigns for cohort launches, webinars, and program announcements. The metric is qualified leads, not impressions.
CRM Management Own the CRM end to end. Every lead enters, every conversation is logged, every follow-up is tracked. You will build the pipeline stages, maintain data hygiene, and flag drop-offs before they become lost enrollments.
Partnerships and Outreach Identify and activate partner channels: college placement cells, Discord communities, LinkedIn groups, ed-tech adjacent platforms, and AI communities. You will initiate outreach, maintain relationships, and convert partners into referral pipelines for each cohort cycle.
Sales and Pre-Sales Conversations You will talk to prospective learners directly, on calls, on WhatsApp, over email. Answer questions, qualify intent, address hesitations, and close. This is the most important part of the role. Enrollments happen because someone had a good conversation, not because a landing page was pretty.
Who We Are Looking For
- 1 to 3 years of experience in digital marketing, growth, or inside sales. Ed-tech experience is a strong plus.
- Has run or been part of a lead generation campaign with real enrollment or sales targets
- Comfortable having direct conversations with prospective students and following up consistently until a decision is made
- Uses AI tools daily as part of their workflow, for research, writing, campaign planning, and outreach personalization
- Knows their way around a CRM (any tool: HubSpot, Notion, Airtable, Leadsquared, or similar)
- Strong written and verbal communication in English
Pay: ₹1,000,000.00 per year
Benefits:
- Flexible schedule
- Health insurance
- Leave encashment
- Paid sick time
- Provident Fund
Work Location: In person
