Job Title: Regional Sales Manager – Flooring & Building Materials (North & Central India)
Location: Remote/home-based, Delhi NCR preferred — extensive field travel required across India primarily North & Central
About the Company: Elaf is a Dubai-based distributor of premium international rubber flooring brands, expanding distribution into India.
Role Summary: Build and manage a dealer/contractor distribution network for our premium rubber flooring range across North and Central India. This is a channel sales role — you'll be the face of the brand to dealers and contractors, responsible for opening new accounts, managing existing ones, and defending premium pricing against lower-cost local alternatives.
Key Responsibilities:
- Identify, approach, and onboard flooring/building-material dealers and contractors across the assigned zone
- Present and sell on product quality rather than competing on price
- Manage day-to-day dealer relationships, order flow, and collections
- Travel regularly within the zone to meet dealers, attend site visits, and represent the brand at trade events
- Report pipeline, account status, and market feedback regularly
- Respond to and convert inbound leads as they come in
Requirements:
- 5–8 years of channel/dealer sales experience in building materials (tiles, adhesives, sanitaryware, boards, or flooring — rubber flooring experience not required)
- Existing dealer/contractor relationships in North or Central India strongly preferred
- Fluent in Hindi and English; additional regional language a plus
- Strong presentation and interpersonal skills — this is a premium product sold on quality, not price, and you'll represent the brand in person to dealers and contractors
- Comfortable with a home-based role requiring frequent regional travel
- Own vehicle/willingness to travel extensively within the zone
What We Offer: Competitive fixed salary plus performance-linked incentive; autonomy to build a territory from the ground up.
Pay: ₹600,000.00 - ₹1,000,000.00 per year
Benefits:
Application Question(s):
- Are you residing or willing to relocate to Delhi?
- Own vehicle/willingness to travel extensively within the zone
- Describe a time you went after an opportunity without being asked to.
- Tell us about a time something under your responsibility didn't go as planned, and what you did about it.
- Describe a situation where you had to figure things out yourself without a clear process to follow.
Experience:
- Channel / Dealer Sales: 5 years (Required)
Location:
Willingness to travel:
Work Location: Remote
