M2Labo Bharat - Public Relation Manager
Job Title: Public Relation & Social Media Handle.
Location: Mumbai, India.
Experience: 7–10 Years
Industry Preference: Fresh Food, Fresh Produce, FMCG Food, Agriculture Produce, Food Processing, Retail Food, or related industries
Employment Type :- Full Time
Location :- Mumbai, Maharashtra, Pune
Notice Period :- 1 month or less than one month.
CTC :- As per the market standands
Key Skills
- Candidates should be in the Fresh Food Industry.
- Must Know About Marketing Strategy & Adverstisment
- The candidate must be able to lead a team.
- Candidate must have hands on experience into social media handling
- Building a good relationship in the markets
- 7 to 10 years of experience required in the fresh food industry
- Age should be below 40 years
- He can create the awareness our product in the market
Job Summary
We are seeking an experienced and dynamic Public Relations & Marketing Manager to lead our brand communication, marketing initiatives, and public relations activities. The ideal candidate should have a strong background in the fresh food industry and possess expertise in developing and executing integrated marketing strategies for both B2B and B2C markets. The candidate will be responsible for enhancing brand visibility, driving customer engagement, managing media relations, and leading a high-performing marketing team.
Key Responsibilities
Public Relations & Brand Management
- Develop and execute comprehensive public relations strategies to enhance brand reputation and market presence.
- Build and maintain strong relationships with media, industry associations, influencers, and key stakeholders.
- Manage press releases, media communications, corporate announcements, and crisis communication activities.
- Create brand awareness campaigns to strengthen market positioning.
- Marketing Strategy & Business Growth
- Develop and implement marketing strategies aligned with business objectives.
- Drive customer acquisition, retention, and engagement initiatives across B2B and B2C channels.
- Conduct market research, competitor analysis, and consumer behavior studies to identify growth opportunities.
- Plan and execute product launches, promotional campaigns, and brand-building activities.
- Digital Marketing & Social Media
- Lead digital marketing initiatives including SEO, SEM, email marketing, content marketing, and online advertising.
- Manage social media platforms and develop engaging content to increase brand awareness and customer engagement.
- Monitor campaign performance and optimize marketing efforts using data-driven insights.
- Collaborate with creative agencies and internal teams to produce marketing collateral and digital content.
- Team Leadership
- Lead, mentor, and manage the marketing and communications team.
- Establish performance goals and ensure timely execution of marketing projects.
- Coordinate with sales, operations, and business development teams to support organizational objectives.
- Stakeholder & Customer Engagement
- Develop partnerships with distributors, retailers, industry bodies, and customers.
- Support business development activities through effective communication and marketing initiatives.
- Represent the organization at industry events, exhibitions, trade shows, and conferences.
- Required Qualifications
- Bachelor's degree in Marketing, Communications, Public Relations, Business Administration, or a related field.
- MBA in Marketing or equivalent qualification is preferred.
- Experience
- 7–10 years of experience in Public Relations, Marketing, Brand Management, or Corporate Communications.
- Mandatory experience in the Fresh Food Industry, Fresh Produce, FMCG Food, Food Retail, Agriculture Produce, or related sectors.
- Proven experience handling both B2B and B2C marketing initiatives.
- Experience managing marketing teams and external agencies.
Required Skills
- Strong knowledge of marketing strategy and brand management.
- Expertise in public relations and media engagement.
- Hands-on experience in digital marketing and social media management.
- Strong understanding of customer awareness and brand-building campaigns.
- Excellent communication, presentation, and stakeholder management skills.
- Experience with marketing analytics and campaign performance measurement.
- Strong leadership and team management capabilities.
- Ability to work in a fast-paced and growth-oriented environment.
Preferred Attributes
- Strategic thinker with strong execution capabilities.
- Creative mindset with excellent problem-solving skills.
- Strong networking and relationship-building abilities.
- Passion for the fresh food industry and consumer trends.
- Willingness to travel as required and relocate to Mumbai.
Pay: ₹800,000.00 - ₹1,200,000.00 per year
Benefits:
- Cell phone reimbursement
- Paid sick time
Work Location: On the road
