- Understand the Indian digital ecosystem and formulate a robust strategy for client campaigns
- Work on budget bifurcation across various platforms keeping key considerations like impact and reach while preparing the overall strategy
- Discuss campaign strategy and execution plan with Business team to align it with the overall integrated media plan
- Oversee end-to-end campaign deployment and execution on a daily basis through regular monitoring and tracking
- Work closely with the client's creative agency to deliver on the expected deliverables and address any challenges related to campaign execution
- Conduct regular review meetings with the client and business team to discuss campaign progress and share optimization recommendations and data
- Suggest new ideas and innovations to the client basis ongoing developments in the evolving digital landscape
- Maintain and build relationships with key vendors and partners/ platforms/ publishers
- Drive cross functional exchange of knowledge and expertise within the team
- Seek new partnerships and opportunities with clients and vendors on an ongoing basis
Role ProgressioN
To be defined in consultation with Business Head and HR team
experience range
- Associate Business Director – SSP: 13-15 years of work experience
Education Qualifications & Skills
Education Qualifications
Skills
- Excellent Written and Verbal Communication Skills
- Eye for Detail and Accuracy
MANDATORY Certifications & tools
Certifications
Tools
- OMG Methodology & Tools (OMNI, OmNet)
- Platforms – FB, Instagram
Stakeholder INteractions
Internal
External
- Third Party Vendors – Platforms, Publishers, Partners
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