Here’s a comprehensive Job Description (JD) for a Healthcare Digital Marketing Executive suitable for a hospital like Suncoast Hospital.
Job Title: Healthcare Digital Marketing Executive
Location
Suncoast Hospital, Bengaluru
Employment Type
Full-Time
About the Role
We are looking for a creative, data-driven, and passionate Healthcare Digital Marketing Executive to build our hospital’s online presence, generate quality patient leads, and strengthen our brand across digital platforms. The ideal candidate should have experience in healthcare or hospital marketing and be capable of managing end-to-end digital campaigns.
Key Responsibilities
Social Media Marketing
- Plan and execute monthly content calendars.
- Create engaging posts, reels, and educational healthcare content.
- Manage Instagram, Facebook, LinkedIn, YouTube, and Google Business Profile.
- Increase followers, engagement, and patient inquiries.
Paid Advertising
- Create and optimize Meta (Facebook & Instagram) Ads.
- Run Google Search and Display Ads.
- Manage lead generation campaigns.
- Improve campaign ROI and reduce cost per lead.
Content Marketing
- Coordinate with doctors to create healthcare awareness content.
- Write captions, blogs, website content, and patient education articles.
- Create scripts for doctor videos and patient testimonials.
- Plan disease awareness campaigns and health observance days.
Video & Creative Coordination
- Coordinate video shoots with doctors.
- Edit reels and short-form videos.
- Design creatives using Canva or Adobe Creative Suite.
- Create promotional posters, banners, and advertisements.
Website & SEO
- Improve website SEO and local search rankings.
- Update website content regularly.
- Monitor keyword rankings and website traffic.
- Optimize hospital service pages.
Google Business Profile
- Manage Google reviews and ratings.
- Respond professionally to patient reviews.
- Upload photos, updates, and offers.
- Improve local search visibility.
Analytics & Reporting
- Track campaign performance.
- Monitor website traffic, conversions, and lead quality.
- Submit weekly and monthly performance reports.
- Recommend improvements based on analytics.
Lead Management
- Track digital inquiries.
- Coordinate with front office and telecalling teams.
- Ensure timely follow-up of online leads.
- Monitor lead conversion rates.
Branding & Campaigns
- Plan healthcare awareness campaigns.
- Promote health camps, packages, and new services.
- Build the hospital brand through consistent digital communication.
Required Skills
- Meta Ads Manager
- Google Ads
- Google Analytics (GA4)
- Google Search Console
- SEO & Local SEO
- Canva / Adobe Photoshop / Illustrator
- Video editing (CapCut, Premiere Pro, or similar)
- WordPress (preferred)
- Copywriting and content creation
- Email & WhatsApp marketing
Qualifications
- Bachelor’s degree in Marketing, Digital Marketing, Mass Communication, or a related field.
- Digital Marketing certification preferred.
- 2–5 years of experience in digital marketing.
- Experience in hospital or healthcare marketing is highly preferred.
Key Performance Indicators (KPIs)
- Qualified patient leads generated per month
- Cost per lead
- Appointment conversion rate
- Social media growth and engagement
- Google review growth and average rating
- Website traffic and organic rankings
- Return on advertising spend (ROAS)
- Monthly campaign performance
Preferred Qualities
- Strong communication skills.
- Creative thinking and problem-solving ability.
- Ability to work independently and meet deadlines.
- Attention to detail.
- Interest in healthcare and patient education.
Salary
Based on experience and performance.
Benefits
- Performance incentives
- Professional development opportunities
- Exposure to healthcare branding and hospital marketing
- Opportunity to work directly with specialist doctors
- Career growth in healthcare digital marketing
How to Apply
Send your resume, portfolio, and examples of digital campaigns to the HR Department at Suncoast Hospital.
You can also use this as a hiring post on LinkedIn or job portals. If you’re hiring someone to independently manage hospital growth, I can help you create a Senior Healthcare Digital Marketing Manager JD with revenue and patient acquisition targets.
Pay: ₹10,063.94 - ₹50,000.00 per month
Benefits:
- Cell phone reimbursement
- Flexible schedule
Work Location: In person
