Job Description – Ecommerce & Performance Marketing Executive
Key Responsibilities:
- Analyze, monitor, and optimize performance marketing campaigns across Meta (Facebook & Instagram) and Google Ads platforms, focusing on KPIs such as ROAS, CTR, CPC, CPA, conversions, and overall campaign efficiency.
- Prepare detailed weekly and monthly performance reports with actionable insights, trend analysis, and recommendations to improve campaign performance and ROI.
- Conduct regular audits of Meta Ads and Google Ads accounts to identify inefficiencies, optimization opportunities, tracking gaps, and performance improvements.
- Support campaign optimization through data analysis, audience insights, bid strategy recommendations, keyword analysis, and performance tracking.
- Work closely with the marketing team for campaign planning, reporting, and performance improvements (minimal involvement in creative/ad design).
- Maintain and manage Shopify backend operations, including:
o Order tracking and reporting
o Product listing and catalog management
o Product data accuracy checks
o Sales and performance analysis
- Build and maintain advanced Excel/Google Sheets dashboards and MIS reports for:
o Inventory planning and projections
o Sales and order tracking
o Advertising performance analysis
o Business and operational metrics
- Generate accurate, data-driven reports to support management decision-making and business planning.
- Coordinate with warehouse, operations, and marketing teams to ensure smooth execution of orders, inventory planning, and campaign readiness.
- Monitor ecommerce platform performance and identify opportunities to improve operational efficiency and sales performance.
Skills & Requirements:
- Strong knowledge of Meta Ads Manager and Google Ads platform.
- Good understanding of digital marketing metrics and ecommerce analytics.
- Hands-on experience with Shopify platform operations.
- Strong proficiency in Microsoft Excel and Google Sheets (Pivot Tables, VLOOKUP/XLOOKUP, dashboards, reporting, formulas, etc.).
- Analytical mindset with attention to detail and reporting accuracy.
- Good communication and coordination skills.
- Ability to work across multiple ecommerce platforms and manage daily reporting efficiently.
Pay: ₹18,000.00 - ₹28,000.00 per month
Benefits:
Ability to commute/relocate:
- Kharghar, Navi Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Preferred)
Experience:
- Ecommerce & Performance Marketing : 1 year (Preferred)
Location:
- Kharghar, Navi Mumbai, Maharashtra (Preferred)
Work Location: In person
