Job Description: SEO Executive
Overview
We are seeking a highly skilled SEO Executive who can lead SEO strategy, manage execution, guide junior team members, and handle direct client communication. This role requires strong analytical ability, hands-on SEO expertise, and excellent project management skills
Key Responsibilities
1. SEO Strategy, Research & Planning
- Develop comprehensive SEO strategies aligned with business and client goals.
- Conduct keyword research, competitor analysis, and industry trend mapping.
- Build monthly and quarterly SEO roadmaps with clear deliverables and KPIs.
2. On-Page & Technical SEO
- Optimize website structure, metadata, internal linking, content hierarchy, and crawlability.
- Perform regular technical SEO audits (Core Web Vitals, mobile performance, indexing).
- Work closely with developers to ensure implementation of SEO best practices.
- Identify and resolve technical issues affecting rankings and visibility.
3. Content Strategy & Optimization
- Identify content opportunities for blogs, landing pages, and product/service pages.
- Create SEO content briefs and guide writers on keyword usage and content structure.
- Review, optimize, and update existing content for ranking and conversion improvements.
4. Off-Page SEO & Authority Building
- Plan and execute link-building strategies including outreach, PR, and collaboration campaigns.
- Maintain and monitor backlink profile health and take action on harmful links.
- Build relationships with publishers, bloggers, and industry partners.
5. Analytics, Tracking & Reporting
- Monitor SEO performance across tools like GA4, Google Search Console, SEMrush, Ahrefs, Screaming Frog, etc.
- Track rankings, traffic, conversions, and user behaviour insights.
- Prepare clear weekly/monthly reports with insights, results, and action plans.
- Run A/B tests to improve CTR, conversions, and overall traffic quality.
6. Team Leadership & Coordination
- Oversee and mentor junior SEO executives, interns, and outsourced resources.
- Assign tasks, review deliveries, and ensure timely execution across multiple projects.
- Build standard processes, checklists, and SOPs for the SEO team.
- Collaborate with internal departments — content, design, development, and social media.
7. Client Communication & Project Management
- Serve as the primary point of contact for clients on all SEO activities.
- Conduct review calls to present project progress, insights, and recommendations.
- Communicate project timelines, deliverables, and performance updates clearly and professionally.
- Translate technical SEO concepts into simple, actionable insights for clients.
- Gather client feedback, align expectations, and ensure smooth execution by the internal team.
- Proactively flag issues, delays, or challenges with solutions.
8. Continuous Improvement & Industry Awareness
- Stay updated with Google algorithm changes, SEO trends, and new tools.
- Experiment with new approaches, tools, and techniques to improve performance.
- Contribute to overall digital strategy by bringing in SEO-focused growth ideas.
Required Skills & Qualifications
- 2-4 years of hands-on SEO experience (agency experience preferred).
- Strong understanding of technical SEO, on-page optimization, and analytics tools.
- Proficiency in GA4, GSC, SEMrush, Ahrefs, Screaming Frog, and other SEO tools.
- Excellent analytical, problem-solving, and communication skills.
- Experience managing a small SEO team or guiding junior members.
- Ability to manage multiple projects simultaneously.
- Strong presentation skills and client-facing experience.
Good to Have
- Experience with content strategy, website migrations, and large-scale audits.
- Basic knowledge of HTML/CSS.
Job Type: Full-time
Pay: ₹300,000.00 - ₹400,000.00 per year
Benefits:
Application Question(s):
- Current CTC ?
- Expected CTC?
- Notice Period?
- Overall Experience ?
Work Location: In person
