JOB DESCRIPTION - DIGITAL MARKETING EXECUTIVE
Job Title:
Digital Marketing Executive
Function:
Marketing & Communications
Location:
Malad West, Mumbai, Maharashtra
Reporting to:
MD
A. ROLE SUMMARY
The Digital Marketing Executive is responsible for developing and executing digital marketing strategies that increase brand awareness, engage target audiences, and generate quality leads for the company’s industrial equipment business. This role requires strong expertise in social media management, paid and organic digital campaigns, analytics, and cross-department coordination.
B. KEY Position Responsibilities
Sr.
Key Responsibilities
1. Social Media Management
· Plan, create, and publish engaging content across LinkedIn, Facebook, Instagram, and YouTube
· Develop and maintain a social media content calendar aligned with company goals and industry events
· Monitor, respond to, and engage with followers, comments, and messages in a timely and professional manner
· Create compelling graphics, videos, and written content that showcases our products, services, and company culture
2. Digital Marketing Strategy & Paid Campaigns
· Develop and implement digital marketing campaigns to promote products and services
· Conduct market research and competitor analysis to identify trends and opportunities in the B2B industrial sector
· Manage and optimize Google Ads, social media advertising campaigns, and other paid marketing initiatives
3. SEO & Website Management
· Implement SEO strategies to improve website visibility and organic search rankings
· Manage company website content and ensure regular updates
· Monitor keyword performance and website traffic to identify areas for improvement
4. Analytics & Reporting
· Track and analyze performance metrics across all digital marketing channels using tools like Google Analytics, Facebook Insights, and LinkedIn Analytics
· Prepare monthly reports on campaign performance, engagement rates, and ROI
· Use data-driven insights to continuously improve content strategy and marketing effectiveness
5. Content Creation & Brand Management
· Collaborate with technical teams to create accurate and engaging content about our PWHT equipment and industrial solutions
· Maintain brand consistency across all digital platforms and marketing materials
· Ensure all published content reflects the company's tone, quality standards, and visual identity
6. Cross-Functional & Vendor Coordination
· Liaise with external agencies, freelance designers, and vendors for creative and ad campaign execution
· Coordinate with management for content approvals, campaign budgets, and reporting timelines
· Work with sales and technical teams to align marketing messaging with business priorities
C. cross-functional coordination skills
1
Liaise with external agencies, freelance designers, and vendors for creative and ad campaign execution
2
Coordinate with management and cross-functional teams for content approvals, campaign budgets, and reporting timelines
D. Qualifications and Experience Requirement
Qualifications
Qualification & Certification
· Bachelor’s degree in Marketing, Mass Communication, Business Administration, or related field
· Certification in Digital Marketing (Google, HubSpot, Meta Blueprint, etc.) will be a plus
Work Experience
· Minimum 1-3 years of proven experience in digital marketing or social media management
· Experience in B2B marketing or the industrial sector is a plus
E. Competency Requirements
a. Technical & Interpersonal Skills
Skill
Attribute
Technology
· Strong understanding of social media platforms, algorithms, and best practices; proficiency in Canva, Adobe Photoshop, or similar design tools
· Experience with social media management tools (Hootsuite, Buffer, Meta Business Suite) and knowledge of Google Analytics, Google Ads, and Facebook Ads Manager
Interpersonal
· Creative thinking with strong attention to detail
· Excellent written and verbal communication skills in English
· Ability to work independently and manage multiple projects simultaneously
· Analytical mindset with the ability to interpret data and make data-driven decisions
b. Behavioural Skills
Competencies
Attribute
Professionalism
To conduct your actions with good judgment and in good faith.
Entrepreneurial
To be enterprising towards and take ownership and initiatives for a positive company culture
Excellence
To act in a manner that earns the trust and admiration of others
Communication
The ability to solve people related issues with ease
Influence
Ability to influence employees in a smooth, non-abrasive manner
Stakeholder Management
Regular & appropriate engagement with all stakeholders, ensuring they are informed and aligned when required
Teamwork
Respecting & working together with the larger team to deliver value.
Time Management
Managing time discipline effectively and allocating the right time to the right activity.
ABOUT THE COMPANY
Incertech is a leading manufacturer of Post Weld Heat Treatment (PWHT) equipment and consumables. Our extensive experience in the industry, led us to design and erect the Mumbai (India) facility, with the aim of optimizing the manufacturing and assembling process. We have a a team of experienced staff across all functions of the organization, including a strong sales presence in India and the GCC Community. We believe our strongest asset is our people.
Since inception, Incertech has implemented internal programs to manufacture PWHT equipment, furnace and consumables of global standard.
The raw materials used are procured from reputed European manufacturers, so as to provide consistent quality of products. While we manufacture standardized products, we also undertake customization as per client specifications.
Commitment to customer service is always our priority, which is why we have a team of dedicated trained and experienced engineers. Our business practices are conducted in a moral and ethical manner and we are committed to being leaders in our community.
Salary Range
Competitive, commensurate with experience
Working Days
Monday to Saturday
Preference for joining
Immediate to 1 month
Pay: ₹14,403.62 - ₹58,767.09 per month
Benefits:
Work Location: In person
