About Planterie
Planterie is a plant studio and café based in Delhi, working across retail, e-commerce, gifting, workshops and plantscaping projects. We focus on making plants and urban greening more accessible, well-designed and easy to engage with.
About the role
We are looking for someone to own Planterie’s online sales and digital growth.
The role combines e-commerce management, performance marketing, content, SEO and analytics. The focus is on improving conversion, growing organic discovery and using paid marketing selectively to scale what works.
What you would work on
- Manage and improve Planterie’s Shopify store, including product pages, collections, merchandising and customer journey.
- Track online sales, conversion, average order value and other key e-commerce metrics.
- Manage Google Merchant Center, Google Ads, Meta Business Suite and paid campaigns.
- Set up and improve conversion tracking, attribution and reporting.
- Improve SEO across products, collections and content.
- Identify opportunities to grow organic traffic and reduce dependence on paid acquisition.
- Write useful blogs, campaign copy, landing pages and other customer-facing content.
- Develop campaigns around products, seasons, gifting occasions and launches.
- Test landing pages, offers, creatives and acquisition channels, and build on what performs well.
You might be a good fit if you
- Are comfortable working with both numbers and content.
- Write clearly and have good editorial judgement.
- Understand e-commerce, performance marketing, SEO and conversion optimisation.
- Can independently work with tools such as Shopify, Google Ads and Meta.
- Are analytical and interested in understanding why something works.
- Are organised, self-motivated and comfortable learning new tools.
Tools
Shopify · Google Merchant Center · Google Ads · Google Analytics · Google Search Console · Meta Business Suite · Meta Ads Manager
Experience with every tool is not essential, but you should be comfortable learning and managing digital platforms independently.
What success looks like
Higher online sales, better conversion, stronger organic traffic, more effective paid campaigns and a clearer understanding of what is driving growth.
Pay: ₹25,000.00 - ₹35,000.00 per month
Work Location: In person
