Digital Marketing Manager
Location
Visionexa School of Future Skills
First Floor, SR Complex, Ravipuram, Kochi – 682016
Employment Type
Full-Time
About Visionexa
Visionexa School of Future Skills is a career-focused training institution dedicated to empowering students with industry-relevant skills through practical learning, certifications, internships, and placement support. We are seeking a results-driven Digital Marketing Manager to lead our digital marketing initiatives, strengthen our online presence, and generate high-quality student admissions.
Job Summary
The Digital Marketing Manager will be responsible for planning, executing, and optimizing digital marketing campaigns to increase brand awareness, generate qualified leads, and improve student enrollments. The ideal candidate should have strong expertise in performance marketing, social media strategy, content marketing, SEO, analytics, and marketing automation.
Key ResponsibilitiesPerformance Marketing
- Plan, launch, and optimize Meta (Facebook & Instagram) ad campaigns.
- Manage Google Ads campaigns (Search, Display, YouTube, and Performance Max).
- Monitor campaign performance and optimize for maximum ROI and lower Cost per Lead (CPL).
- Manage advertising budgets efficiently.
Lead Generation & Admissions Marketing
- Develop strategies to generate quality student enquiries.
- Improve lead-to-admission conversion through digital campaigns.
- Work closely with the admissions and counselling team.
- Build marketing funnels for course promotions.
Social Media & Brand Management
- Develop monthly content strategies.
- Oversee Instagram, Facebook, LinkedIn, YouTube, and WhatsApp marketing.
- Ensure consistent brand messaging across all platforms.
- Supervise content creators, designers, and video editors.
Website & SEO
- Improve website traffic through SEO and content optimization.
- Monitor website performance and user experience.
- Optimize landing pages for higher conversion rates.
- Coordinate website updates with the development team.
Analytics & Reporting
- Track KPIs using Google Analytics, Meta Ads Manager, and Search Console.
- Prepare weekly and monthly marketing reports.
- Analyze campaign performance and recommend improvements.
- Monitor competitor activities and industry trends.
Marketing Automation
- Implement email marketing and WhatsApp marketing campaigns.
- Create lead nurturing workflows.
- Maintain CRM and marketing databases.
Team Leadership
- Lead and mentor the digital marketing team.
- Coordinate with content creators, designers, faculty, and admissions teams.
- Allocate tasks, review work quality, and ensure timely execution.
Qualifications
- Bachelor's Degree in Marketing, Business Administration, Digital Marketing, Mass Communication, or a related field.
- Master's Degree or professional certifications in Digital Marketing are preferred.
Experience
- 1-3 years of experience in Digital Marketing.
- Experience in education, EdTech, training institutes, or service industries is preferred.
- Proven track record of generating quality leads and improving conversions.
Required Skills
- Meta Ads Manager
- Google Ads
- Google Analytics (GA4)
- Google Search Console
- SEO & SEM
- Content Marketing
- Email Marketing
- WhatsApp Marketing
- CRM Management
- Landing Page Optimization
- Marketing Funnel Creation
- Social Media Strategy
- Basic Graphic Design Concepts
- Video Marketing
- Budget Management
- Data Analysis & Reporting
- Strong Leadership and Communication Skills
Preferred Tools
- Meta Business Suite
- Google Tag Manager
- Canva
- Adobe Creative Suite
- CapCut or Premiere Pro
- ChatGPT, Gemini, Canva AI, and other AI marketing tools
- Excel & Google Sheets
- WordPress or similar CMS
Key Performance Indicators (KPIs)
- Student enquiries generated per month.
- Cost per Lead (CPL) and Cost per Admission (CPA).
- Return on Ad Spend (ROAS).
- Website traffic and conversion rate.
- Social media growth and engagement.
- Lead-to-admission conversion rate.
- Campaign ROI.
- Timely execution of marketing campaigns.
What We Offer
- Competitive salary with performance-based incentives.
- Opportunities to lead impactful marketing campaigns.
- Professional development and certification support.
- A collaborative and innovative work environment.
- Career growth opportunities within Visionexa.
- The opportunity to build one of Kerala's leading future skills education brands.
Pay: ₹15,000.00 - ₹25,000.00 per month
Work Location: In person
