Job Title: Content Strategist
Company: Namhya Foods Private Limited (https://www.namhyafoods.com)
Location: Gurugram, Sector 20 (On-site)
Work Type: Full-time
Experience: 3-6 years
About Namhya Foods:
Namhya Foods Pvt. Ltd. is a Shark Tank India Season 1 featured D2C wellness brand dedicated to bringing the power of Ayurveda and natural wellness to modern consumers. Founded by Ridhima Arora in 2019, and backed by Aman Gupta (boAt), our mission is to create innovative, effective, and accessible wellness solutions that improve lives.
About the Role:
We're looking for a creative and energetic Content Strategist who can think and execute at the intersection of content and performance marketing. The role is split 60-70% content strategy and ideation for performance marketing campaigns, and 30% oversight of the social media function. You'll collaborate closely with the marketing team to ensure your content directly drives campaign performance.
Key Responsibilities:
Content Strategy for Performance Marketing:
- Develop content strategy and ad copy for Meta
- Work closely with the performance marketing team and editors to improve CTR, engagement, and conversion rates
- Conduct keyword research and competitor analysis, applying SEO best practices while writing scripts
- Give direction to the team of video editors, ensuring timely and reliable execution
Visual & Creative Direction:
- Provide creative briefs for designers, video editors, and photo/video shoots, including influencer collaborations
- Conceptualize ad creatives, banners, and campaign visuals
- Comfort being on camera is preferred
Social Media Oversight:
- Guide and review the social media calendar and content output
- Ensure social content aligns with broader performance and brand strategy
- Provide direction to the Social Media Executive on content quality and consistency
Analytics & Reporting:
- Track content and campaign performance via Meta Business Suite
- Translate performance data into content and strategy recommendations
- Monitor industry trends, consumer behaviour, and competitor activity
Required Qualifications:
- Bachelor's degree in Marketing, Communications, Media, or related field
- 3-6 years of experience in content strategy, performance marketing, content roles, social media management with D2C brands
- Demonstrated ability to handle content and campaigns independently, end-to-end
- Strong writing, proofreading, and feedback-giving skills
- Solid understanding of Meta Ads and Meta Business Suite
Work Details:
- Candidates based in Delhi NCR preferred
- Working days: Monday-Friday in office, Saturday WFH
- Working hours: 10:00 AM - 7:00 PM
To Apply: Share your resume at [email protected] with the subject line "Content Strategist - Namhya Foods"
Pay: ₹35,000.00 - ₹65,000.00 per month
Benefits:
Ability to commute/relocate:
- Gurugram, Haryana (Gurugram): Reliably commute or planning to relocate before starting work (Preferred)
Application Question(s):
- Have you worked with a D2C brand before?
- What is your current CTC?
Experience:
- Content strategy: 3 years (Preferred)
Work Location: In person
