Key Responsibilities1. Strategic Real Estate SEO
- Conduct in-depth keyword research focusing on high-intent property terms (e.g., "3 BHK flats in Satellite," "Commercial shops near SG Highway").
- Develop and execute project-specific SEO roadmaps to coincide with new property launches and RERA approvals.
- Monitor competitor movements in the Ahmedabad real estate space (local developers and aggregators like Magic Bricks/99acres).
2. Local SEO & Google Business Profile (GBP)
- Manage and optimize multiple Google Business Profiles for different project sites to dominate the "Local Map Pack."
- Ensure NAP (Name, Address, Phone) consistency across all local real estate directories and citations.
- Drive and manage organic reviews from existing property buyers to build brand trust.
3. Technical & On-Page Optimization
- Audit website performance specifically for mobile users (crucial for property browsing).
- Implement Schema Markup (RealEstateListing, Breadcrumbs, and LocalBusiness) to enhance SERP visibility.
- Optimize landing pages for Lead Generation, ensuring high conversion rates from organic traffic.
4. Content & Off-Page Strategy
- Collaborate with content writers to create SEO-friendly blogs on Ahmedabad’s real estate trends, investment guides, and locality reviews.
- Execute "White-Hat" link-building by reaching out to local news portals, architecture blogs, and property forums.
Required Skills & Qualifications
- Experience: Minimum 3 years of core SEO experience, preferably with at least 1 year in the Real Estate or Construction industry.
- Technical Proficiency: Hands-on experience with Google Analytics 4 (GA4), Google Search Console, Ahrefs, SEMrush, and Screaming Frog.
- Local Expertise: Strong understanding of Ahmedabad's geography and real estate micro-markets.
- Analytical Mindset: Ability to translate complex SEO data into "leads and conversions" reports for senior management.
- Education: MBA (Marketing/IB) or a related degree is preferred.
Pay: ₹30,000.00 - ₹45,000.00 per month
Work Location: In person
