Marketing Lead — HandysQuad
Location: Trivandrum | On-site
Role Summary
We are looking for a data-driven Marketing Lead who can build and run a complete marketing system that drives brand visibility, organic marketing growth, and qualified leads.
This role combines strategy, SEO, organic marketing, content planning, performance tracking, and team leadership.
Roles & Responsibilities
* Create and execute the end-to-end marketing strategy aligned with business goals
* Plan and implement SEO (on-page, off-page, and local SEO) to improve website ranking and traffic
* Drive organic marketing growth across social media and digital platforms
* Prepare the monthly content calendar and campaign plans
* Collaborate with designers, editors, and content creators to execute the content calendar on time
* Track marketing KPIs, metrics, and analytics to optimize performance
* Prepare monthly marketing reports with insights and action plans
* Lead, manage, and review the marketing team’s work
* Continuously improve lead generation and conversion through data-driven decisions
KPIs You Will Own
* Month-on-month increase in qualified leads
* Improvement in SEO rankings and website traffic
* Growth in organic reach and engagement
* Better conversion rate (visitor → lead)
* Reduction in cost per lead
* Consistent execution of planned campaigns and content
Required Skills & Experience
* 4+ years in Digital Marketing / Marketing Strategy roles
* Strong expertise in SEO, organic marketing, and analytics
* Proven track record of building marketing systems driven by metrics
* Experience in content planning and performance optimization
* Strong reporting, analytical, and leadership skills
Preferred Background
* Experience with service-based or local business marketing
* Knowledge of local SEO and lead generation funnels
* Performance mindset with creative execution ability
Pay: ₹25,000.00 - ₹40,000.00 per month
Work Location: In person
