Capsmash Media is a hospitality-focused digital marketing agency working with premium hotels, luxury resorts, restaurants, and hospitality brands across India.
We're looking for a Senior Social Media Strategist who can independently manage multiple hospitality brands, lead content strategy, and coordinate with creative teams to build exceptional digital experiences.
What You'll Do
- Manage up to 15 hospitality client accounts
- Create monthly social media strategies and content calendars
- Plan campaigns, content pillars, and monthly POAs
- Research trends, competitors, and audience behaviour
- Understand hotel positioning and create premium content strategies
- Develop ideas for reels, posts, stories, and campaigns
- Brief designers, photographers, and video editors
- Review creatives, captions, and content before client submission
- Manage Instagram, Facebook, LinkedIn, YouTube, and X
- Monitor comments, DMs, and online reputation (ORM)
- Handle client communication professionally
- Conduct client brainstorming and strategy meetings
- Monitor Meta Ads and coordinate campaign execution
- Analyse monthly performance and recommend improvements
- Prepare and present monthly reports and content plans
What We're Looking For
- Minimum 1.5 years of Social Media Management experience
- Experience managing 7+ brands simultaneously
- Strong understanding of Instagram and Meta platforms
- Experience with premium hotels, resorts, hospitality or lifestyle brands
- Strong understanding of content planning and storytelling
- Excellent aesthetic sense
- Ability to understand audience personas
- Strong communication and presentation skills
- Experience coordinating with creative teams
- Highly organised with excellent time management
Must Have Skills
- Hospitality marketing knowledge
- Meta Business Suite
- Canva / Adobe Creative Suite knowledge
- Social media analytics
- Basic Meta Ads understanding
What Success Looks Like
- Managing multiple client accounts independently
- Delivering content calendars on time
- Building premium-looking social media pages
- Strong client relationships
- Minimal revisions through better planning
- Consistent growth in engagement and content quality
- High ownership with minimal supervision
Why Join Capsmash Media?
- Work with premium hotels and luxury resorts
- High ownership and career growth
- Creative and collaborative work environment
- Opportunity to build brands that people remember
- Learn directly from hospitality-focused marketing experts
Location
Andheri East, Mumbai (Work From Office)
Experience
- Minimum 1.5 years
- Hospitality agency experience preferred
Pay: ₹20,000.00 - ₹35,000.00 per month
Benefits:
Application Question(s):
- You are managing 15 hotel accounts with multiple urgent requests, content planning, client feedback, and creative coordination happening simultaneously. How would you prioritise your work and ensure nothing gets delayed?
- Share links to 3 social media pages you have personally managed. Briefly explain your role, the strategy you implemented, and the results you achieved for each brand.
Work Location: In person
