Job Summary
The Digital Marketing Manager is responsible for developing, implementing, and optimizing digital marketing strategies to increase brand awareness, generate qualified leads, improve customer engagement, and drive business growth. The role oversees all digital marketing channels, including paid advertising, SEO, social media, email marketing, website management, and analytics.
Key Responsibilities
- Develop and execute comprehensive digital marketing strategies aligned with business objectives.
- Plan, manage, and optimize digital campaigns across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn, YouTube, and other digital platforms.
- Drive lead generation through paid campaigns, landing pages, and marketing automation.
- Manage and improve the company's website, ensuring optimal user experience and conversion rates.
- Coordinate with the SEO team to improve organic search visibility and website traffic.
- Plan and execute social media marketing campaigns to enhance brand awareness and engagement.
- Create and oversee email marketing campaigns, newsletters, and customer engagement initiatives.
- Collaborate with content writers, graphic designers, videographers, and web developers to produce high-quality digital content.
- Monitor campaign performance and prepare weekly/monthly reports using Google Analytics, Google Search Console, Meta Business Suite, and other analytics tools.
- Manage digital marketing budgets and optimize campaigns to maximize ROI.
- Conduct competitor analysis and stay updated with digital marketing trends and emerging technologies.
- Ensure brand consistency across all digital platforms and communication channels.
Pay: ₹35,000.00 - ₹50,000.00 per month
Work Location: In person
