ADIRA — YASHRAM LIFESTYLE BRANDS
Job Description
CREATIVE MANAGER (ART DIRECTION & AI PRODUCTION)
Job Summary
We are looking for a highly creative and strategic Creative Manager to lead Adira's visual identity, creative direction, and content production across all customer touchpoints. This role is responsible for developing compelling brand creatives, managing end-to-end production, driving innovation through AI-powered creative workflows, and ensuring every visual asset strengthens the brand while delivering measurable business results.
Key Responsibilities
- Own and evolve Adira's visual identity across D2C, marketplaces, social media, performance marketing, PR, and offline channels
- Lead the creative strategy for all marketing campaigns, product launches, and brand initiatives
- Manage end-to-end creative production, including photography, videography, graphic design, motion graphics, and AI-generated content
- Ensure timely delivery of all creative assets in line with campaign calendars and business priorities
- Continuously improve creative effectiveness through data, A/B testing, and campaign performance insights
- Build and optimize AI-assisted creative production workflows to improve efficiency and scalability
- Lead, mentor, and develop the creative team while maintaining high creative and quality standards
- Collaborate closely with Marketing, Content, D2C, Catalogue, and Performance Marketing teams to deliver integrated campaigns
- Maintain consistency of brand guidelines across all internal and external communications
- Evaluate emerging design trends, creative technologies, and AI tools to enhance brand storytelling and production capabilities
Qualifications
- Bachelor's degree in Graphic Design, Visual Communication, Fine Arts, Multimedia, or a related field
Experience
- 4–5 years of experience in Creative Design, Art Direction, or Brand Creative roles
- Minimum 3 years of experience leading creative teams
- Experience in D2C, Fashion, Lifestyle, Retail, or Consumer Brands is preferred
- Strong portfolio demonstrating branding, campaign execution, photography, video production, and digital creatives
- Experience using AI-powered creative tools is highly desirable
Skills & Competencies
- Art Direction
- Brand Identity & Visual Storytelling
- Graphic Design & Motion Graphics
- Photography & Videography
- AI Creative Tools & Workflow Automation
- Creative Strategy
- Campaign Planning & Execution
- Creative Project Management
- Team Leadership & Mentoring Adira Job Description — Creative Manager (Art Direction & AI Production)1
ADIRA — YASHRAM LIFESTYLE BRANDS
- Design Thinking & Innovation
- Stakeholder Management
- Attention to Detail
- Excellent Communication & Collaboration
Key Performance Indicators (KPIs)
- Creative Delivery SLA (%)
- Campaign Creative Delivered On Time (%)
- Creative Quality Audit Score
- Creative Revision Rate
- Asset Production Volume (Images/Videos/Banners)
- Ad Creative CTR Improvement
- ROAS Improvement from Creative Testing
- AI Production Efficiency
- Brand Guideline Compliance
- Stakeholder Satisfaction Score
Pay: ₹80,000.00 - ₹100,000.00 per month
Benefits:
Work Location: In person
