Job Title: Digital Marketing & Social Media Executive
Location: Bangalore
Department: Branding, Marketing & Communication
Reports To: Program Manager
Job Summary
GiftAbled Foundation is seeking a creative and results-oriented Digital Marketing & Social Media Executive to strengthen our online presence, increase brand awareness, and support beneficiary mobilization, fundraising, hiring, and program outreach through digital platforms. The role involves managing social media, executing digital marketing campaigns, handling paid advertisements, maintaining the website, and analyzing campaign performance.
Key ResponsibilitiesSocial Media Management
- Create, schedule, and publish engaging content across Facebook, Instagram, LinkedIn, YouTube, and X (Twitter).
- Develop monthly social media content calendars.
- Design basic creatives, reels, and short videos.
- Monitor comments, messages, and audience engagement.
- Increase followers, reach, and engagement organically.
Digital Marketing
- Plan and execute digital marketing campaigns.
- Manage Google Ads and Meta Ads campaigns.
- Optimize campaigns for reach, engagement, lead generation, and conversions.
- Monitor campaign budgets and ROI.
- Conduct keyword research and competitor analysis.
Website & SEO
- Update website content regularly.
- Optimize website pages for search engines (SEO).
- Improve website traffic and user experience.
- Coordinate with developers for website improvements when required.
Content Development
- Write engaging captions, blogs, newsletters, and promotional content.
- Create awareness campaigns related to disability inclusion and organizational programs.
- Develop email marketing campaigns.
Analytics & Reporting
- Track campaign performance using Google Analytics, Meta Business Suite, and other digital tools.
- Prepare weekly and monthly performance reports.
- Recommend improvements based on campaign data.
Branding & Communications
- Ensure consistent branding across all digital platforms.
- Support event promotions, recruitment campaigns, fundraising initiatives, and awareness drives.
- Coordinate with internal teams for content collection and success stories.
Additional Responsibilities
- Assist in photography and videography during events.
- Stay updated with digital marketing trends and platform updates.
- Support other communication and marketing activities assigned by management.
Required Qualifications
- Bachelor's degree in Marketing, Mass Communication, Business Administration, Journalism, or a related field.
- Certification in Digital Marketing is preferred.
Experience
- 1–3 years of experience in Digital Marketing and Social Media Management.
- Experience managing Meta Ads and Google Ads.
- Experience with NGOs or social impact organizations is preferred.
Required Skills
- Social Media Management
- Google Ads
- Meta Ads Manager
- Google Analytics
- SEO & SEM
- Content Writing
- Canva
- Basic Video Editing (CapCut, Premiere Pro, Filmora, etc.)
- WordPress or other CMS
- Microsoft Office / Google Workspace
- Strong communication and organizational skills
Key Performance Indicators (KPIs)
- Monthly follower growth across platforms.
- Engagement rate improvement.
- Lead generation through digital campaigns.
- Website traffic growth.
- Campaign ROI and conversion rates.
- Timely execution of content calendar.
- Quality and consistency of digital branding.
- Growth in online inquiries and registrations.
What We Offer
- Opportunity to work with a mission-driven organization creating social impact.
- Exposure to digital campaigns, branding, and communications.
- Professional learning and career growth opportunities.
- Collaborative and inclusive work environment.
This role is ideal for a creative, analytical, and proactive professional who can effectively use digital platforms to amplify the organization's mission and drive measurable impact.
Pay: ₹20,000.00 - ₹40,000.00 per month
Work Location: In person
