Skills and Qualities of a Creative Strategist:
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Exposure to branding or advertising agencies.
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Understanding of Meta Ads / Paid promotions.
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Basic design sense to brief creative teams better.
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Comfort in client-facing discussions.
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Strong grip on social media platforms, formats & trends (Instagram, LinkedIn, YouTube).
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Ability to translate business objectives into creative content plans.
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Good understanding of AI tools for content creation.
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Excellent communication (English + Hindi preferred).
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A natural storyteller who can think visually, socially, and strategically.
Roles & Responsibilities:
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Develop monthly content strategies & campaign calendars for brands.
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Research industry trends, competitors, and audience insights to shape creative direction.
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Collaborate with content writer & video specialist to conceptualize & execute campaigns.
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Ideate AI-driven content ideas (image, video, motion graphics) for innovative storytelling.
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Work on catalogue strategy & product storytelling for multiple brands.
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Track campaign KPIs (engagement, reach, conversions) and refine strategies.
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Support client-servicing team in presenting strategies and campaign ideas.
Education Qualification: Graduate.
Experience Required: 2–4 years of experience in digital content strategy / creative planning / campaign ideation.
