Performance Marketing Executive
Company: Dynoble Medical Publishing – Medicoapps
Location: 1st floor Plot No 353, SFS 407, Yelahanka New Town, Bengaluru, Karnataka – 560064.
Experience: 2–5 Years
Employment Type: Full-Time (WFO only)
About Us:
Dynoble Medical Publishing – Medicoapps is a fast-growing medical education platform providing paid learning solutions for medical students and healthcare professionals across India. We are focused on delivering high-quality digital learning through our mobile app and online platform.
Role Overview :
We are looking for a Performance Marketing Executive who will be responsible for planning, executing, and optimizing paid digital campaigns to drive high-quality leads, app installs, and revenue growth. The ideal candidate should have strong analytical skills and hands-on experience in managing paid campaigns and tracking performance metrics.
Key Responsibilities :
- Plan, execute, and optimize campaigns on Google Ads and Meta Ads and Amazon.
- Manage search, display, remarketing, and app install campaigns. Monitor daily performance and optimize for ROI.
- Set up and manage tracking pixels and conversion events. Work with tools like Google Analytics and Google Tag Manager. Implement proper conversion tracking and funnel analysis.
- Generate weekly and monthly performance reports. Improve CTR, CPC, CPA, and ROAS.
- Conduct A/B testing of creatives and landing pages.
- Coordinate with design and content teams for campaign creatives. Ensure landing pages are optimized for conversions.
- Work on backend integrations for tracking and lead flow.
- Identify drop-offs in the conversion funnel and suggest improvements.
Requirements2–5 years of experience in Performance Marketing.
Hands-on experience with Google and Meta ads.
Strong understanding of tracking pixels and analytics tools.
Basic knowledge of SEO and landing page optimization.
Analytical mindset with strong reporting skills.
Experience in EdTech or App Marketing is a plus.
What We Offer
- Growth-focused environment.
- Opportunity to scale digital campaigns nationally.
- Performance-driven incentives.
Job Type: Full-time
Pay: From ₹600,000.00 per year
Benefits:
- Health insurance
- Provident Fund
Work Location: In person
