Key Responsibilities:
- Digital Marketing Strategy:
- Develop and execute data-driven marketing strategies for various digital platforms.
- Plan, implement, and monitor social media campaigns to enhance brand visibility.
- Optimize marketing efforts for search engines (SEO) to increase organic traffic.
- Design and manage paid campaigns across Google Ads, social media, and other platforms.
- Content Strategy and Marketing:
- Collaborate with content teams to ensure consistent brand messaging.
- Oversee the creation of high-quality, engaging content for blogs, social media, and ads.
- Identify content trends and adapt strategies accordingly.
- Campaign Management:
- Plan and execute performance marketing campaigns to achieve lead generation and ROI goals.
- Track and analyze the performance of campaigns using analytics tools and optimize for better results.
- Market Research and Analysis:
- Conduct research on competitors, market trends, and audience behavior.
- Provide actionable insights to improve marketing strategies and align with business objectives.
- Collaboration:
- Work closely with the sales team to align marketing strategies with lead generation and conversion goals.
- Coordinate with design, development, and external vendors to ensure smooth execution of campaigns.
- Performance Reporting:
- Create detailed marketing performance reports.
- Present findings and recommendations to senior management.
Qualifications:
- 3+ years of experience in digital marketing or a similar role.
- Strong knowledge of social media platforms, SEO, AEO, GEO, and paid advertising tools (e.g., Google Ads, Facebook Ads).
- Proficient in marketing analytics tools like Google Analytics, SEMrush, or similar.
- Ability to think creatively and strategically to solve marketing challenges.
Preferred Skills:
- Experience with email marketing and CRM platforms (e.g., HubSpot, Mailchimp).
- Understanding of A/B testing and conversion rate optimization (CRO).
- Familiarity with B2B and B2C marketing approaches.
- Knowledge of marketing trends in [industry-specific knowledge, e.g., fleet management, IoT].
Pay: ₹40,000.00 - ₹80,000.00 per month
Benefits:
- Flexible schedule
- Food provided
- Health insurance
- Provident Fund
Work Location: In person
