Digital Marketing & Performance Marketing Executive
Company: First Advisor Insurance Brokers Pvt. Ltd.
Location: Goregaon East, Mumbai
Venue: Office No. 410, A Wing, Express Zone Building, Western Express Highway, Malad East, Mumbai (Nearest railway station Goregaon)
About First Advisor Insurance Brokers Pvt. Ltd.
First Advisor Insurance Brokers Pvt. Ltd. is an insurance broking company offering various insurance solutions, including Motor Insurance, Health Insurance, Travel Insurance, Term Insurance, Business Insurance, Home Insurance, Family Insurance and other insurance products.
We are looking for a result-oriented Digital Marketing & Performance Marketing Executive to manage digital marketing campaigns, generate quality insurance leads and support business growth through online channels.
Candidates with prior experience in an Insurance Broking Company will be strongly preferred.
Key Responsibilities
- Plan, execute and manage digital marketing campaigns for insurance products. Manage Google Ads and Meta Ads campaigns for lead generation. Generate qualified leads for Motor, Health, Life, Term, Travel and other insurance products. Monitor and optimize campaign performance, Cost Per Lead (CPL) and conversion rates. Improve lead quality and reduce the cost of qualified leads. Coordinate with the Sales Team to track lead follow-up and policy conversions. Manage the company’s social media platforms and prepare content calendars. Coordinate with graphic designers and content creators for social media posts, reels and marketing creatives. Implement basic SEO and keyword research activities. Monitor website traffic, landing page performance and online lead generation. Use Google Analytics, Google Search Console and other digital marketing tools. Prepare weekly and monthly digital marketing performance reports. Track leads, campaign performance, conversion rates and return on advertising spend. Monitor competitor activities and identify new digital marketing opportunities. Develop innovative strategies to increase online visibility and customer acquisition.
Required Skills
- Google Ads / Google Ads Manager Meta Ads / Facebook Ads Performance Marketing Lead Generation Digital Marketing SEO Social Media Marketing Google Analytics Google Search Console Keyword Research Content Marketing Campaign Optimization Lead Tracking and CRM Data Analysis and Reporting Basic Canva knowledge will be an advantage Good communication and analytical skills
Preferred Industry Experience
Candidates with experience in the following industries will be preferred:
- Insurance Broking Company General Insurance Health Insurance Life Insurance InsurTech BFSI NBFC Financial Services
Candidates who have experience in generating insurance leads through Google Ads, Meta Ads, SEO and other digital marketing channels will be given preference.
Qualifications
- Bachelor’s degree in Marketing, Digital Marketing, Business Administration, Mass Communication or a related field. Digital Marketing, Google Ads or Meta Ads certification will be an added advantage.
Experience
- 4–5 years of experience in Digital Marketing, Performance Marketing or Lead Generation. Candidates with proven experience in generating quality leads through paid advertising campaigns will be given preference.
Candidate Profile
The ideal candidate should be result-oriented, analytical and capable of independently managing digital marketing campaigns.
The candidate should have practical knowledge of lead generation, paid advertising, campaign optimization and digital customer acquisition.
Candidates with experience in an Insurance Broking Company and knowledge of insurance products will be strongly preferred.
Pay: ₹35,000.00 - ₹40,000.00 per month
Benefits:
Work Location: In person
