Are you passionate about solving roadblocks & challenges faced by MSMEs in India?
MSMEs contribute significantly to India’s total GDP. 90% of India’s ~$1 Trillion Retail Market is controlled by Micro, Small & Medium Enterprises (MSMEs). Which means ~$900B worth of commerce flows through these ~60M MSMEs in the form of shops/kiosks/homes, scattered all over the country. We at Khatabook, have a vision to empower MSMEs and help them increase their incomes. We have built a product that brings efficiency in MSME operations by providing them easy to use tools to manage their receivables, inventory and billing which creates transparency in their cash flow. Within the Khatabook platform, we have also enabled the facility to take loans for their short term working capital needs for select Khatabook users that are displaying good credit behavior. Our app has been downloaded over 100 Million times with a monthly active user base of 8 Million+ which are adding 220 Million+ transactions with a transaction value of $18 Billion.
Why work with us?
People are our biggest asset! At Khatabook, every one of us is a dynamic superstar. We have carefully bred an ecosystem which hires nothing but incredibly and exceptionally talented people who can dream, collaborate, experiment, and break new ground. We’re a strong team that looks out for each other.
Your role
Khatabook is looking for a Senior Program Manager to lead and scale MSME merchant onboarding and QR activation programs. This role sits at the intersection of operations,growth, and field execution, working closely with Feet-on-Street (FOS) teams to drive merchant acquisition and activation.
You will own end-to-end program execution, from strategy to on-ground implementation,ensuring high-quality merchant onboarding and improved conversion metrics
What would you do at Khatabook?
1. Program Ownership & Execution
- Own and manage end-to-end MSME onboarding and QR activation programs
- Design scalable processes to improve merchant acquisition, activation, and retention
- Drive execution across cities through FOS teams
2. FOS Management & Performance
- Work closely with field sales (FOS) teams to drive daily/weekly targets
- Define KPIs and monitor conversion funnels (lead onboarding activation)
- Identify gaps and implement corrective actions to improve productivity
3. Conversion & Funnel Optimization
- Analyze onboarding funnel and optimize drop-offs and activation rates
- Run experiments to improve merchant activation and engagement
- Track key metrics like:
- Lead-to-onboard conversion
- QR activation rate
- Active merchant %
4. Cross-functional Collaboration
- Partner with Product, Ops, and Tech teams to improve onboarding journeys
- Work with Marketing for campaigns and GTM execution
- Coordinate with Risk/Compliance for merchant verification processes
5. Data & Insights
- Build dashboards and reports to track performance
- Use data to drive decisions and improve program outcomes
- Present insights and recommendations to leadership
What are we looking for
4–6 years of experience in:
- MSME merchant onboarding
- QR / payment product activation
- Field sales program management
- Prior experience in companies like
Paytm / PhonePe / BharatPe / fintech startups preferred
- Strong understanding of:
- Merchant lifecycle (lead onboarding activation retention)
- Field sales operations and FOS management
- Proven ability to:
- Drive conversions at scale
- Manage large distributed field teams
- Work in high-growth, fast-paced environments
Skills Required
- Strong analytical skills (Excel / SQL preferred)
- Program management & execution
- Stakeholder management
- Problem-solving and structured thinking
- Excellent communication skills
What Success Looks Like
- Increased merchant onboarding and activation rates
- Improved FOS productivity and efficiency
- Reduced onboarding drop-offs
- Scalable and repeatable processes
