About Kwill
Kwill is the client portal for the world's service businesses — a SaaS platform used by freelancers, small studios, and independent professionals across 40+ countries. We're building the alternative to HoneyBook, Dubsado, and Bonsai. Our team is small, based in Amritsar, with the founding team in Waterloo, Canada. Launching July 2026.
About the Role
We're hiring our first in-house SEO Specialist to own Kwill's organic search strategy from day one. You'll build the SEO engine that turns "HoneyBook alternative," "client portal software," and "freelance invoice" searches into signups and reservations.
Your work will span comparison content ("Kwill vs HoneyBook"), evergreen guides ("How to write a freelance proposal"), and regional targeting ("best client portal software for freelancers in India"). We're global-first, which means you'll be building for search intent in the US, UK, India, Nigeria, Brazil, and beyond — not just North America.
You'll work directly with the founder on strategy and with our marketing team on content execution. This is a hands-on role — you'll be doing keyword research, writing briefs, optimizing pages, tracking rankings, and building links yourself.
Responsibilities
- Own the SEO strategy for getkwill.com — keyword research, competitive analysis, content roadmap
- Publish one SEO-optimized blog post per week, following our 12-week publishing calendar
- Write and optimize comparison content targeting "HoneyBook alternatives," "Dubsado alternatives," "Bonsai alternatives," and "SuiteDash alternatives"
- Handle on-page SEO — meta descriptions, headers, internal linking, image alt text, schema markup
- Track rankings, traffic, and conversions in Google Search Console, GA4, and Ahrefs/SEMrush
- Run monthly competitor SEO audits — what content is ranking, what backlinks they've gained
- Build backlinks through guest posts, HARO responses, tool roundup outreach, and partnerships
- Optimize landing pages (/simple, /honeybook-alternative, /migrate) for their target search intent
- Coordinate with our content and design teams on visual assets for SEO articles
- Deliver a weekly Monday SEO report to the founder — rankings, traffic, top-performing pages
Requirements
- 0–2 years of SEO experience (recent graduates and portfolio-based applicants welcome)
- Demonstrated understanding of on-page, off-page, and technical SEO basics
- Working knowledge of Google Search Console, Google Analytics 4, and at least one SEO research tool (Ahrefs, SEMrush, or Ubersuggest)
- Solid written English — you'll write blog briefs, meta descriptions, and short-form SEO copy
- Ability to write clear, useful content that ranks — not keyword-stuffed filler
- Ability to work full-time in Amritsar (in-person, not remote)
Nice to Have
- SaaS or B2B SEO experience
- Experience writing comparison / "vs" content
- International or regional SEO knowledge (hreflang, geo-targeting, local keyword variants)
- Basic HTML/CSS — enough to edit page templates and structured data
- Link-building experience (guest posts, HARO, tool roundup outreach)
- Familiarity with content management systems (Next.js / MDX / Notion CMS a plus)
- Understanding of Core Web Vitals and page speed optimization
What We Offer
- Full ownership of Kwill's SEO function — you'll be our first in-house SEO
- Direct access to the founder — weekly 1:1s protected
- Real strategic latitude — you set the keyword targets, we approve the content roadmap
- Kwill-provided laptop and paid tool subscriptions (Ahrefs or SEMrush)
- Salary: ₹2,50,000 – ₹3,00,000 per year
- Working hours: Mon–Fri 12:30 PM – 7:30 PM IST, Sat 1:00 PM – 6:00 PM IST
- 1 paid leave day per month plus public holidays
- 3-month probation period
Interview Process
30-minute video call with the founder. Come ready to walk through a piece of SEO work you're proud of and talk about your approach to keyword research and on-page optimization.
How to Apply
Email a short note about why this role, along with:
- Any SEO project you've worked on (link to the article, dashboard screenshot, or ranking improvement)
- A URL or two you're proud of ranking
- Your favourite SEO tools and how you use them
Send to [email protected] with subject line: "SEO Specialist — [Your Name]".
Pay: ₹250,000.00 - ₹300,000.00 per year
Benefits:
- Paid sick time
- Paid time off
Work Location: In person
