Level / Grade
EX
Job Role/ Function
Brands - CMU
Designation
Mgr (Content & Social Meda – CMU)
Educational Qualification
Necessary:
Graduate
Necessary:
MBA/ Degree in Media Communication
Experience
Minimum:
5 yrs
Maximum
10 yrs
Industry Specifications:
FMCG/Auto/Consumer Durables- Media Agency or Corporate
Preferred Exposure:
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3-5 years’ experience in social media, content or digital brand roles.
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Proven portfolio of content-led brand building
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Strong storytelling instinct — visual, written and conceptual.
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Should be an ‘ideas’ person
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Deep understanding of youth culture, creator ecosystems and digital trends.
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Comfortable on shoots, rides, events and community meets.
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Good understanding of social media tools and analytics
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Passion for motorcycles is a big plus
Reporting
Report to (Designation)
No. of Reportees
Direct Reporting
Category Manager
Indirect Reporting (if any)
NA
NA
Job Responsibilities
-
Build and execute social media strategy for KTM & Triumph in India across Instagram, YouTube, X, Facebook and emerging platforms.
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Create content calendars that balance brand storytelling, product highlights, community culture, and real-world riding experiences.
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Conceptualize and produce content — reels, films, static posts, ride stories, influencer/creator collaborations, behind-the-scenes.
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Manage creators, photographers, filmmakers, agencies and internal stakeholders.
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Be the voice of the rider community — engage, respond, listen, and bring insights back to the brand team.
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Track performance: reach, engagement, followers, BSQ lift, ORM sentiment — and continuous improvement.
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Spot cultural trends early and translate them into relevant content ideas.
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Own social media budgets and content production timelines.
Stakeholders
-
Internal: Sales team, Brands Teams
Competencies
Technical/ Functional:
Behavioural:
-
Align and motivate team for high performance
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Collaborate across all interfaces
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Uphold values; inculcate a culture of excellence
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Generate ideas; solve problems creatively.
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Champion improvements and positive change.
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Develop and engage people.
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Liasoning with all stakeholders specially sales team
