Digital Marketing Manager
Location: Palarivattom, Ernakulam
Employment Type: Full-Time (On-site)
Number of Openings: 1
Salary: ₹25,000 – ₹40,000 per month
Experience: Minimum 2 years
Joining: Immediate Joiners Preferred
Hedge School is seeking a highly motivated, performance-driven Digital Marketing Manager to lead its digital marketing initiatives. This role is ideal for professionals who have a proven track record in lead generation, campaign management, and brand building. The selected candidate will play a key role in strengthening the digital presence of Hedge School and Hedge Club while driving measurable business growth through innovative marketing strategies.
Key Responsibilities
- Develop and execute comprehensive digital marketing strategies aligned with business objectives.
- Plan, launch, and optimize performance marketing campaigns across Google, Meta, LinkedIn, and other digital platforms.
- Generate high-quality leads and improve conversion rates through data-driven marketing initiatives.
- Build and maintain a strong online presence across social media platforms while increasing audience engagement.
- Create and implement content marketing strategies to strengthen brand positioning and awareness.
- Support the promotion of educational programmes, events, and business initiatives through digital campaigns.
- Monitor campaign performance using analytics tools and continuously optimize ROI.
- Collaborate with the marketing, admissions, and business development teams to achieve lead generation and enrollment targets.
- Conduct market research, competitor analysis, and identify emerging digital marketing opportunities.
- Prepare periodic reports on campaign performance, lead quality, and key marketing metrics.
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Digital Marketing, Mass Communication, or a related discipline.
- Minimum 2 years of hands-on experience in digital marketing, preferably in the Education, EdTech, BFSI, or Training sector.
- Proven experience in lead generation and performance marketing with measurable campaign results.
- Strong expertise in Google Ads, Meta Ads Manager, SEO, GEO,SEM, email marketing, and social media marketing.
- Experience using Google Analytics, Search Console, and other digital analytics tools.
- Excellent copywriting, communication, and content strategy skills.
- Ability to analyze campaign data and make data-driven marketing decisions.
Preferred Qualifications
- Certifications in Google Ads, Google Analytics, Meta Blueprint or Digital Marketing.
- Experience with CRM platforms and marketing automation tools.
- Knowledge of graphic design tools such as Canva or Adobe Creative Suite is an added advantage.
- Experience in managing educational brands or lead-generation campaigns.
What We Are Looking For
- A results-oriented professional with a passion for digital marketing and business growth.
- Someone who takes ownership of campaigns from strategy to execution.
- A creative thinker who can build brand value while delivering measurable marketing outcomes.
- A proactive learner who stays updated with the latest digital marketing trends and technologies.
Additional Requirements
- Immediate joiners will be given preference.
- Willingness to work from our Palarivattom office.
- Ability to thrive in a fast-paced, target-driven environment.
Pay: ₹25,000.00 - ₹40,000.00 per month
Benefits:
- Cell phone reimbursement
- Paid sick time
Application Question(s):
- Have you independently planned and executed lead generation campaigns
- Please share one digital marketing campaign you managed and the results you achieved.
Experience:
- Digital marketing: 2 years (Required)
Work Location: In person
