About IdeateLab
IdeateLab is a leading digital creative agency based in the vibrant heart of Mumbai, renowned for pushing the boundaries of creativity and innovation. We are on an ambitious journey to become India's No.1 AI-driven creative agency, transforming the landscape of brand communication through cutting-edge artificial intelligence. We believe in augmenting human ingenuity with AI, delivering unparalleled efficiency, groundbreaking creative outputs, and measurable impact for our clients.
About the Role
We are looking for a results-driven Performance Marketing Manager to plan, execute, and optimize paid media campaigns across Google Ads, Meta Ads, LinkedIn Ads, and YouTube Ads on a freelance basis. This role is ideal for a hands-on performance marketer who is comfortable owning campaigns end-to-end — from strategy and audience targeting to budget allocation, conversion optimization, and reporting — and who can work independently in a fast-paced, metrics-driven environment.
Key Responsibilities
1. Campaign Strategy & Execution
- Plan, launch, and manage paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, and YouTube Ads
- Define target audience segments, budget allocation, and bidding strategies
- A/B test ad creatives, ad copy, landing pages, and CTAs to improve performance
2. Data Analysis & Optimization
- Track and report on key KPIs including CTR, CPC, CPA, ROAS, and conversion rate
- Analyze funnel drop-offs and continuously optimize campaigns based on performance data
- Leverage tools such as Google Analytics, GA4, and Meta Ads Manager to guide decision-making
3. Budget Management
- Allocate and reallocate ad spend across channels based on real-time conversion performance
- Ensure campaigns consistently meet CPA/ROAS targets aligned with business goals
4. Audience Targeting & Retargeting
- Build custom and lookalike audiences across platforms
- Design and execute retargeting/remarketing campaigns for non-converting users
- Implement and manage pixel/tag tracking (Meta Pixel, Google Tag Manager) for precise targeting
5. Landing Page & Conversion Rate Optimization (CRO)
- Collaborate with design/development teams to optimize landing pages for conversions
- Run structured tests on page elements (headlines, forms, CTAs) to improve conversion rates
6. Reporting & Insights
- Prepare clear, actionable performance reports for stakeholders/clients
- Translate data into insights — what's working, what isn't, and recommended next steps
7. Cross-Channel Coordination
- Align paid media efforts with SEO, content, and social media for consistent messaging
- Coordinate with sales/CRM teams to track and improve lead quality, not just lead volume
Requirements
- Proven experience managing paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, and YouTube Ads, with demonstrable ROAS/CPA results
- Strong working knowledge of Google Analytics/GA4, Meta Ads Manager, Google Tag Manager, and Meta Pixel
- Solid understanding of funnel analysis, audience segmentation, and CRO principles
- Ability to independently manage budgets and pacing across multiple channels
- Strong analytical and reporting skills; comfortable presenting data-backed recommendations to stakeholders
- Prior experience working with cross-functional teams (design, content, sales/CRM)
- Self-driven, deadline-oriented, and able to work independently as a freelancer
Pay: ₹20,000.00 - ₹50,000.00 per month
Work Location: Remote
