We are looking for a Technical Social Media & Organic Growth Manager who can combine social media strategy, analytics, platform optimization, SEO, AI, and data-driven growth.
This is not a content creation, graphic design, or posting-only role. You will be responsible for understanding why content performs, how algorithms work, and how to systematically increase reach, engagement, followers, traffic, and conversions.
You will work closely with our content, design, video, influencer, SEO, and marketing teams to turn social media into a measurable growth channel.
Key Responsibilities
- Develop and execute organic social media growth strategies across Instagram, TikTok, Facebook, Pinterest, YouTube, and LinkedIn.
- Analyze platform algorithms, audience behavior, content performance, and engagement patterns.
- Optimize social content for keywords, hashtags, captions, metadata, alt text, thumbnails, hooks, posting times, and discoverability.
- Develop platform-specific Social SEO strategies to improve organic reach and search visibility.
- Monitor competitors, industry trends, viral formats, creators, and emerging content opportunities.
- Build and monitor KPIs for reach, impressions, engagement, follower growth, retention, traffic, leads, and conversions.
- Use GA4 and social analytics to understand the complete journey from social media → website → conversion.
- Create performance dashboards and weekly/monthly reports with clear insights, problems, opportunities, and action plans.
- Identify underperforming content and provide data-backed recommendations for improvement.
- Develop A/B testing strategies for content formats, hooks, captions, thumbnails, creatives, CTAs, and publishing schedules.
- Work with content creators, designers, photographers, and video editors to improve the performance potential of every asset.
- Manage and optimize UGC and influencer campaigns using performance data.
- Identify opportunities to use AI and automation for content research, reporting, analysis, scheduling, repurposing, and workflow optimization.
- Stay updated with Instagram, TikTok, YouTube, Pinterest, Facebook, and LinkedIn algorithm changes and adapt strategies accordingly.
- Continuously test new growth strategies and scale activities that demonstrate measurable results.
Required Experience & Skills
- 3+ years of hands-on experience managing social media growth for international brands.
- Strong practical understanding of Instagram, TikTok, YouTube, Facebook, Pinterest, and LinkedIn.
- Experience with:
- Meta Business Suite
- Instagram Insights
- TikTok Analytics
- YouTube Studio
- Pinterest Analytics
- Google Analytics 4
- Looker Studio or similar reporting tools
- Strong understanding of:
- Organic Social Growth
- Social Media SEO
- Keyword Research
- Hashtag Strategy
- Metadata Optimization
- Audience Segmentation
- Content Performance Analysis
- Platform Algorithms
- Conversion Tracking
- Hands-on experience with AI and automation tools such as ChatGPT, Claude, Gemini, Canva AI, Opus Clip, Metricool, Buffer, or similar platforms.
- Ability to analyze data and convert it into clear, actionable growth strategies.
- Strong Excel/Google Sheets and reporting skills.
Preferred Background
Candidates with experience in fashion, apparel, beauty, lifestyle, D2C, Shopify, or international eCommerce brands will be strongly preferred.
Additional advantages:
- Experience with US or European brands
- Experience managing large or fast-growing social accounts
- Knowledge of Meta Ads and paid social
- Influencer and UGC campaign experience
- Experience with Shopify and eCommerce analytics
- Knowledge of GA4, Looker Studio, and attribution
- Experience scaling accounts through organic growth rather than paid followers
- Understanding of social-to-website conversion optimization
What We Expect From You
We are looking for someone who:
- Thinks like a growth marketer, not just a social media manager.
- Makes decisions using data, testing, and analytics.
- Understands the technical factors behind social media distribution.
- Can identify why a post worked or failed and explain what should be done next.
- Continuously experiments with new formats, tools, platforms, and strategies.
- Can work independently and take ownership of social media performance.
- Can communicate insights clearly to management and creative teams.
Important
This is NOT a Content Creator, Graphic Designer, or Social Media Posting role.
The ideal candidate should be able to demonstrate actual growth results from previous international brands, including improvements in reach, engagement, followers, traffic, or conversions.
Candidates who have only scheduled posts, created captions, or managed basic social media calendars without measurable growth experience will not be considered.
Pay: ₹30,000.00 - ₹50,000.00 per month
Application Question(s):
- Which international brands have you personally managed?
- Which platforms have you managed hands-on?
- Have you grown an account organically without paid followers or engagement?
- How have you used GA4 to measure social media traffic or conversions?
- Please share 2–3 social media accounts you personally managed and explain exactly what you changed, what the performance was before, what you achieved, and over what period.
Location:
- Mohali, Punjab (Required)
Work Location: In person
