Incumbent would lead Trade Marketing Strategy for a region in line with sales objectives by planning and executing effective BTL marketing and promotional activities.
Job Context:
Incumbent would lead Trade Marketing Strategy for a region in line with sales objectives by planning and executing effective BTL marketing and promotional activities.
Challenges:
Job Role / Title: Market Development Manager Level: M05
Function: Marketing Work Location: Bangalore
R eporting Manager: Central Market Development Manager Manager's Manager: VP – Marketing
Team Size: 10–12 No. of Direct Reportees: 4–5
Accountabilities
Scope of Work
Branding & Visibility Activities
• Planning region-wise execution of all signage drives related to either visibility or promotion in the market place.• Strategizing visibility initiatives across sales channel. Visibility & trade Promotion in stipulated allocation and criteria.
Marketing Budget Allocation and Management
• Plan & Manage marketing budgets within the approved parameters to assist in delivery of company's targets.• Keep a track on head / subheads wise spend v/s budgets for the cluster.• Weekly review of FMA budget utilization at Unit Level.
Key Accounts Tie Ups
• Identify brand imagery and HVO accounts in the region.• Negotiate volume targets and A&M payout to convert them into Pepsi exclusive accounts.• Effectively utilize the budget allotted to drive all brands under Pepsico portfolio in HVO/ imagery accounts.
Market Mapping
• Competition mapping of visibility, share, and new product launches.• Total industry outlets, PI Outlets.• Tracking Competition Initiatives/Activations/New Launches.• Tracking Brand/SKU Performance.• Visibility Index and Market share.
Team Development
• Monitor training & development of Frontline Sales Force/ Marketing Executives for better sales execution.• Monitor progress against the plan in the Weekly Commitment Meetings and Monthly planning meetings.
New Initiatives
Leveraging market knowledge, planning and executing innovative strategies to increase market share.
Driving Sales Volume
• Lead a team of Marketing managers of units under respective cluster to achieve the organizational goal on visibility of different lead brands.• Monthly (Focus of the month) FMO tracking and achievement for Sales Development.
External Interfaces Internal Interfaces- Vendor, Channel partners, Distributors HOS, MUGMS, Central Marketing.
5, EDUCATION & EXPERIENCE
Indicate the education level, previous experience, specific knowledge, skills and abilities required to meet minimum requirements for this Job..
Education Qualification (Highest)- Full-time MBA from a reputed Management Institute
Experience- Minimum 7-10 years of Trade Marketing, preferable from FMCG industry, Beverage will be added advantage
Skills
Description
Proficiency Level
Functional Skills
Data Management/AnalysisTeam ManagementVendor Management
Functional Expert
Behavioral Skills
Good Interpersonal Skill Good Communication Skill
Expert
General Awareness:
Knows the fundamental or general understanding of concepts.
Working Knowledge:
Has broad job knowledge; knows and applies the full range of concepts and practices. Has broad / working knowledge of the subject. Candidate should use these concepts in day to day practices.
Functional Expert:
Candidate is certified functional expert with strong knowledge on concepts.
Mastery:
Candidate is subject matter expert and has command over the subject/ concepts.
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