Job Summary
The Senior Digital Marketing Specialist is responsible for developing, implementing, and optimizing digital marketing strategies to increase brand awareness, generate qualified leads, improve customer engagement, and maximize return on investment (ROI). This role oversees multi-channel digital campaigns, analyzes performance metrics, and collaborates with cross-functional teams to achieve business objectives.
Key Responsibilities
- Develop and execute comprehensive digital marketing strategies aligned with business goals.
- Plan, manage, and optimize paid advertising campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, YouTube, and other digital platforms.
- Manage SEO and SEM initiatives to improve website rankings and increase organic traffic.
- Create and oversee content marketing strategies, including blogs, email campaigns, social media, and landing pages.
- Lead social media marketing efforts across all major platforms.
- Monitor website performance using Google Analytics, Google Tag Manager, Search Console, and other analytics tools.
- Design and implement lead generation and conversion optimization campaigns.
- Manage email marketing campaigns and marketing automation workflows.
- Analyze campaign performance and prepare weekly/monthly reports with actionable insights.
- Conduct A/B testing to improve campaign effectiveness and user experience.
- Coordinate with designers, content writers, developers, and sales teams for campaign execution.
- Manage digital marketing budgets and ensure optimal ROI.
- Stay updated on digital marketing trends, emerging technologies, and competitor activities.
- Mentor and support junior digital marketing team members.
Required Qualifications
- Bachelor's degree in Marketing, Digital Marketing, Business Administration, Communications, or a related field.
- Master's degree or digital marketing certifications are an advantage.
- 3–7 years of experience in digital marketing.
- Proven experience managing successful multi-channel digital campaigns.
Required Skills
- Google Ads
- Meta Ads Manager
- LinkedIn Ads
- SEO & SEM
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Google Search Console
- Email Marketing & Marketing Automation
- Content Marketing
- Social Media Marketing
- Conversion Rate Optimization (CRO)
- Keyword Research
- A/B Testing
- CRM platforms (HubSpot, Salesforce, Zoho, etc.)
- Basic HTML/CSS knowledge (preferred)
- Strong analytical and reporting skills
- Excellent communication and project management abilities
Key Performance Indicators (KPIs)
- Website traffic growth
- Lead generation and conversion rate
- Cost per Lead (CPL)
- Return on Ad Spend (ROAS)
- Return on Investment (ROI)
- Customer Acquisition Cost (CAC)
- Organic search rankings
- Email open and click-through rates
- Social media engagement and follower growth
- Revenue attributed to digital marketing campaigns
Preferred Certifications
- Google Ads Certification
- Google Analytics Certification
- Meta Certified Digital Marketing Associate/Professional
- HubSpot Inbound Marketing Certification
- SEMrush or Ahrefs Certification
- LinkedIn Marketing Certification
Pay: ₹20,000.00 - ₹30,000.00 per month
Benefits:
- Cell phone reimbursement
- Flexible schedule
Work Location: In person
