U&I Interiors Pvt. Ltd. is a premium luxury interior design and turnkey execution company with over 18 years of excellence in creating bespoke residential and commercial spaces. We specialize in high-end bungalows, villas, penthouses, hospitality, and commercial interiors, delivering projects that seamlessly blend aesthetics, functionality, and craftsmanship.
As AI-powered search platforms continue to redefine how customers discover businesses, we are looking for a highly skilled AI Search Optimization (AISO) & SEO Manager who can position U&I Interiors as the most trusted and recommended luxury interior design company across Google, ChatGPT, Gemini, Claude, Perplexity, Microsoft Copilot, and other AI-driven search platforms.
Position Summary
The Senior AI Search Optimization (AISO) & SEO Manager will be responsible for building the company's digital authority and maximizing its visibility across traditional search engines and AI-powered platforms. The role requires expertise in SEO, semantic search, structured data, digital PR, content strategy, analytics, and AI search optimization.
The ideal candidate must understand how large language models and AI search engines evaluate, retrieve, and recommend brands, and should be capable of developing strategies that establish U&I Interiors as the preferred recommendation for luxury interior design and turnkey solutions.
Key ResponsibilitiesAI Search Optimization (AISO / GEO)
- Develop and implement AI Search Optimization (AISO/GEO) strategies.
- Optimize company content for AI platforms including ChatGPT, Gemini, Claude, Perplexity, Microsoft Copilot, and Google AI Overviews.
- Build strong topical authority in luxury interior design and turnkey execution.
- Improve brand discoverability and AI-generated recommendations.
- Monitor AI search trends and adapt optimization strategies accordingly.
Search Engine Optimization
- Plan and execute comprehensive SEO strategies.
- Conduct advanced keyword research and search intent analysis.
- Improve website architecture and internal linking.
- Optimize Core Web Vitals and technical SEO.
- Implement local SEO strategies to dominate regional searches.
- Monitor indexing, crawlability, and website health.
Content Strategy
- Create long-term content roadmaps.
- Develop pillar pages and topic clusters.
- Publish high-quality blogs, guides, FAQs, case studies, project showcases, and expert articles.
- Collaborate with designers, project teams, and leadership to create authoritative content.
Structured Data & Technical SEO
- Implement and maintain Schema.org markup, including Organization, Local Business, Person, Article, FAQ, Review, Project, Service, and Breadcrumb schemas.
- Ensure all website pages are optimized for structured data and semantic search.
Brand Authority & Digital PR
- Develop digital PR campaigns.
- Secure media mentions, guest articles, interviews, and backlinks from reputable publications.
- Build relationships with architecture, design, construction, and business media.
Analytics & Reporting
- Track website traffic, keyword rankings, AI visibility indicators, conversions, and lead generation.
- Build executive dashboards and present monthly performance reports.
- Recommend improvements based on data-driven insights.
Competitive Intelligence
- Monitor competitors' SEO and AI search strategies.
- Identify opportunities to outperform competitors.
- Conduct regular audits and benchmarking exercises.
Cross-Functional Collaboration
- Work closely with management, sales, design, project management, and content teams.
- Coordinate with web developers for technical implementations.
- Guide external agencies and freelancers where required.
Required Skills
- Advanced Technical SEO
- On-page & Off-page SEO
- Local SEO
- AI Search Optimization (AISO/GEO)
- Semantic SEO
- Entity-Based SEO
- Knowledge Graph Optimization
- Structured Data (Schema.org)
- Google Search Console
- Google Analytics 4
- Ahrefs
- SEMrush
- Screaming Frog
- Google Tag Manager
- Looker Studio
- Microsoft Clarity
- Content Strategy
- Digital PR
- UX & CRO fundamentals
- HTML/CSS basics
- WordPress or modern CMS platforms
Preferred Skills
- Experience optimizing content for AI-powered search platforms.
- Understanding of Retrieval-Augmented Generation (RAG) concepts.
- Familiarity with prompt engineering for content workflows.
- Experience with AI-assisted content creation while maintaining quality and originality.
- Knowledge of Python or automation tools is an advantage.
Qualifications
- Bachelor's or Master's degree in Marketing, Digital Marketing, Computer Science, IT, Mass Communication, or related disciplines.
- Relevant SEO, Analytics, or Digital Marketing certifications are preferred.
Experience
- Minimum 3 years of advanced SEO experience.
- At least 1–2 years of demonstrable experience adapting strategies for AI-powered search or generative search environments.
- Proven success in improving search rankings, organic traffic, and lead generation.
- Experience with luxury brands, architecture, real estate, or interior design will be an added advantage.
Key Performance Indicators (KPIs)
- Top rankings for priority keywords.
- Growth in qualified organic traffic.
- Increased AI search visibility and brand mentions.
- Higher lead generation from organic channels.
- Improved domain authority and quality backlinks.
- Growth in branded search volume.
- Increased featured snippets and AI Overview appearances.
- Improved website engagement and conversion rates.
What We Offer
- Opportunity to shape the AI search strategy of a leading luxury interior brand.
- High-impact leadership role with direct access to senior management.
- Exposure to premium residential and commercial projects.
- Performance-based incentives linked to measurable business outcomes.
- Professional growth in one of the fastest-evolving areas of digital marketing.
Why Join U&I Interiors?
If you are passionate about the future of search and want to build a brand that becomes the first recommendation across both traditional search engines and AI-powered assistants, this role offers the opportunity to create a benchmark in the luxury interior design industry.
Pay: ₹20,000.00 - ₹40,000.00 per month
Work Location: In person
